Cobone in Qatar
Table of Contents
Executive Summary Page 2
1.0 Introduction Page 3
1.1 Environmental economy Page 3
1.2 Environmental Politics & Legal Environment Page 4
1.3 Environmental Culture Page 5
2.0 Market Audit and Competitive Market Analysis Page 6
3.0-Preliminary Marketing Plan Page 10
4.0- Conclusion and Recommendations Page 13 References Page 14
Executive Summary In today’s world retail industry has become a significant worldwide market expanding it through various channels reaching to customers, meeting their demands and eventually completing the supply chain cycle. In this modernized world, customers are more educated about products and services, thus before buying a product they derive the benefits and the value that company offers. The growth of the Internet users has considerably grown at larger scale and thus has influenced many of them to retail through this electronic resource. Thus, online retailing is one of the flourishing channel for retailing industry and has become one of the most (prospering) channel. It has become a convenient channel for customers to access variety of products available online, their brand awareness, information of the products how compatible they are and many other factors. Cobone is an online discount voucher sites that provides daily coupons at a considerable low prices. The main feature of Cobone is “One deal each day” at very low prices. Cobone works with the eminent business organizations to offer these deals every day. From the surveys, it suggests that Cobone can understand the needs of the customers and provides an easy access for them in terms of merchandising the product, web navigation and also protection of customers identity. After UAE, Qatar has the highest internet users among the Middle East Countries and it is advancing in technology platform which could provide more amenities to the people which could
Executive Summary Page 2
1.0 Introduction Page 3
1.1 Environmental economy Page 3
1.2 Environmental Politics & Legal Environment Page 4
1.3 Environmental Culture Page 5
2.0 Market Audit and Competitive Market Analysis Page 6
3.0-Preliminary Marketing Plan Page 10
4.0- Conclusion and Recommendations Page 13 References Page 14
Executive Summary In today’s world retail industry has become a significant worldwide market expanding it through various channels reaching to customers, meeting their demands and eventually completing the supply chain cycle. In this modernized world, customers are more educated about products and services, thus before buying a product they derive the benefits and the value that company offers. The growth of the Internet users has considerably grown at larger scale and thus has influenced many of them to retail through this electronic resource. Thus, online retailing is one of the flourishing channel for retailing industry and has become one of the most (prospering) channel. It has become a convenient channel for customers to access variety of products available online, their brand awareness, information of the products how compatible they are and many other factors. Cobone is an online discount voucher sites that provides daily coupons at a considerable low prices. The main feature of Cobone is “One deal each day” at very low prices. Cobone works with the eminent business organizations to offer these deals every day. From the surveys, it suggests that Cobone can understand the needs of the customers and provides an easy access for them in terms of merchandising the product, web navigation and also protection of customers identity. After UAE, Qatar has the highest internet users among the Middle East Countries and it is advancing in technology platform which could provide more amenities to the people which could
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