Coach Paper
COACH INC.
External Analyis
INDEX
Introduction_________________________________________________1
Strategic Profile_____________________________________________1
External Environmental Analysis_________________________2
Dominant Economic Traits________________________________3
Customer Analysis__________________________________________3
Differentiation_______________________________________________3
Product Innovation_________________________________________ 3
Competitor Analysis________________________________________4
Competitive Forces_________________________________________ 4-5
SWOT_________________________________________________________5
Driving Forces_______________________________________________6
Industry Attractiveness_____________________________________7
Key Success Factors_________________________________________7-8
Recommendation___________________________________________8
Introduction
Coach Inc is a high end handbag and accessory manufacturer that has been around since 1941. Throughout it’s existence, Coach has enjoyed a respected position in the luxury goods market. They have achieved this standing by consistently providing their customers with quality stylish at a deeply reduced price. Currently the company is dealing with changing market conditions such as new entrants, changing customer base, and emerging markets. Coach is in the process of altering its competitive strategy to meet the needs of the changing luxury goods industry.
Strategic Profile
The strategy that Coach has employed focuses on matching rivals on quality and styling while beating them on price by over 50%. By providing a comparatively low price luxury item they have attracted both middle income consumers and wealthy consumers. This ability to produce top of the line items at low cost has developed into a competitive advantage that Coach has leveraged to attract new customers. The large discounts that Coach enjoys
External Analyis
INDEX
Introduction_________________________________________________1
Strategic Profile_____________________________________________1
External Environmental Analysis_________________________2
Dominant Economic Traits________________________________3
Customer Analysis__________________________________________3
Differentiation_______________________________________________3
Product Innovation_________________________________________ 3
Competitor Analysis________________________________________4
Competitive Forces_________________________________________ 4-5
SWOT_________________________________________________________5
Driving Forces_______________________________________________6
Industry Attractiveness_____________________________________7
Key Success Factors_________________________________________7-8
Recommendation___________________________________________8
Introduction
Coach Inc is a high end handbag and accessory manufacturer that has been around since 1941. Throughout it’s existence, Coach has enjoyed a respected position in the luxury goods market. They have achieved this standing by consistently providing their customers with quality stylish at a deeply reduced price. Currently the company is dealing with changing market conditions such as new entrants, changing customer base, and emerging markets. Coach is in the process of altering its competitive strategy to meet the needs of the changing luxury goods industry.
Strategic Profile
The strategy that Coach has employed focuses on matching rivals on quality and styling while beating them on price by over 50%. By providing a comparatively low price luxury item they have attracted both middle income consumers and wealthy consumers. This ability to produce top of the line items at low cost has developed into a competitive advantage that Coach has leveraged to attract new customers. The large discounts that Coach enjoys