Co-Opetition: the Organisation of the Future.
Mosad Zineldin.
A)This article refers to a strategic tool being increasingly employed by management executives Co-opetition: The organisation of the future. known as co-opetition in which Zineldin considers that in a global market, organisations that are self governing may be able to combine resources and work as a team. This involves pooling resources for a certain objective whilst remaining independent of each other yet still challenging each other and other rivals for the same business.
Zineldin refers to his earlier work suggesting that co-opetition is a kind of business philosophy in which the strategic management of companies should involve steering the business into positive long term relationships with other established players in the field.
This should also include competitors, with the overall intention of improving best practice and moving the industry forward.
These amalgamations may be useful in one particular area of business, for example research and development without affecting the drive for sales at the marketing stage.
(It is imperative for a successful alliance and relationship between the collaborators to communicate and cooperate in an atmosphere of frank debate, trust, interdependence, and mutual positive expectation so that the mutual benefits and interests may be achieved.) Zineldin, M. (1998)
Zineldin acknowledges that whilst the organisations may correlate business activities to achieve mutually beneficial exchanges and add value to each others organisations, they will challenge each other in order to maximise their own share holder’s wealth.
He also suggests that promotion of a culture of best practice and striving for excellence is not the same goal as merely doing better than one’s competitors. He justifies this using evidence gained from articles by (Bengtsson and Kock, 2000),(Hensler (2000)and (Kohn (1992)
He draws comparisons from evolutionary theories suggesting that The Darwinian survival of the fittest theory has an
A)This article refers to a strategic tool being increasingly employed by management executives Co-opetition: The organisation of the future. known as co-opetition in which Zineldin considers that in a global market, organisations that are self governing may be able to combine resources and work as a team. This involves pooling resources for a certain objective whilst remaining independent of each other yet still challenging each other and other rivals for the same business.
Zineldin refers to his earlier work suggesting that co-opetition is a kind of business philosophy in which the strategic management of companies should involve steering the business into positive long term relationships with other established players in the field.
This should also include competitors, with the overall intention of improving best practice and moving the industry forward.
These amalgamations may be useful in one particular area of business, for example research and development without affecting the drive for sales at the marketing stage.
(It is imperative for a successful alliance and relationship between the collaborators to communicate and cooperate in an atmosphere of frank debate, trust, interdependence, and mutual positive expectation so that the mutual benefits and interests may be achieved.) Zineldin, M. (1998)
Zineldin acknowledges that whilst the organisations may correlate business activities to achieve mutually beneficial exchanges and add value to each others organisations, they will challenge each other in order to maximise their own share holder’s wealth.
He also suggests that promotion of a culture of best practice and striving for excellence is not the same goal as merely doing better than one’s competitors. He justifies this using evidence gained from articles by (Bengtsson and Kock, 2000),(Hensler (2000)and (Kohn (1992)
He draws comparisons from evolutionary theories suggesting that The Darwinian survival of the fittest theory has an