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Clover Dairy

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Clover Dairy
Presented to: Dr. Hisham Abd El Hamid

Presented By:
Shady Mohamed
Hala Gamal
Mohamed Helal

Agenda 1. Introduction 2. Company overview 3. Vision Statement 4. Mission Statement 5. Corporate Strategy 6. External Assessment 7. Internal Assessment 8. Long Term Objective 9. The Strategy-Formulation Analytical Framework i. Stage 1 THE INPUT STAGE a) External Factor Evaluation Matrix (EFE) b) Internal Factor Evaluation Matrix (IFE) c) Competitive Profile Matrix (CPM) ii. Stage 2 THE MATCHING STAGE a) Swat Matrix b) BCG Matrix c) Space Matrix d) IE Matrix e) Grand Strategy Matrix iii. STAGE 3: THE DECISION STAGE a) QSPM 10. Choosing the Strategy 11. Choosing the Tactics 12. Conclusion
1-Introduction
Clover is ad Branded Consumer Goods (BCG) Company with One of the largest in SA. It has the largest chilled distributor in South Africa and Substantial critical mass due to its delivery frequency it also have Strong Beverages and brand portfolio.

Company overview
Clover Industries Limited (CIL) is one of the leading manufacturers and marketers of dairy products in Southern Africa. The company has a history of more than a 100 years. Its headquarters is currently in Roodepoort, South Africa. Products produced by Clover includes milk, cheese, custard, butter, cream, yogurt, thick milk, ice cream, condensed milk, milk powders, ice tea and bottled water. The company is listed on the Johannesburg stock exchange and is treaded as JSE: CLR.

Clovers executive committee

Company products:
Milk
* The One * Mmmmilk * Clover full cream milk * Clover 2% low fat milk * Clover fat free milk * Clover UHT milk * Clover Ultra Mel UHT full cream milk * Clover Ultra Mel UHT skim milk * Clover super M * Elite skim milk powder * Surromel Calf milk replacer
Water
* Aquartz natural mineral water
Fruit Juice * Clover nectar

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