Sanitarium Marketing

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Assignment 1.1
Overview and Situation Analysis - Sanitarium evolution of marketing

A brand that down any New Zealand supermarket´s breakfast cereal aisle which dominates the shelves… that is Sanitarium!

Sanitarium Australia and Sanitarium New Zealand are owned and operated by Australian Health & Nutrition Association and New Zealand Health Association. The company produces over 150 products and employs approximately 1700 people in the manufacturing and distribution sites throughout Australia and New Zealand. The company is leading manufacturer of breakfast cereals, soy beverages plant based meat alternatives, , and yeast spreads. Sanitarium - the maker of Kiwi staples Weet-Bix and Skippy Cornflakes - has evolved into a giant of the local food manufacturing sector over the last century.

They are proud to be a group of people who believe passionately in the potential of every New Zealander. The potential to be healthy: physically, mentally and emotionally. They believe this journey all begins with good nutrition. “What you feed your body and your mind, changes the way you feel.”

Sanitarium's range of healthy breakfast options not only includes Weet-Bix, which is New Zealand's favorite cereal, they also offer something for everyone in the family., for example, products like beverages, spreads and another kinds of cereal… all of them focused to sell the idea to be and eat healthy.

Following that conception, Sanitarium is always looking at ways of sourcing ingredients and making products on a local level, to help minimize our impact on the environment. They do care about sustainability! The commitment to sustainability don´t stop at the farm gate but covers the entire supply chain and life cycle of foods, from inception, through manufacturing, to minimization of waste and the disposal of any waste, being inclusive of all resources that they control within the supply chain. 

Sanitarium’s mission is to lead, inspire and resource the experience...
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