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Classic Utilitarianism: Moral Rightness Of Act

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Classic Utilitarianism: Moral Rightness Of Act
Consequentialism and Utilitarianism
Consequentialism, as its name suggests, is the view that normative properties depend only on consequences. This general approach can be applied at different levels to different normative properties of different kinds of things, but the most prominent example is consequentialism about the moral rightness of acts, which holds that whether an act is morally right depends only on the consequences of that act or of something related to that act, such as the motive behind the act or a general rule requiring acts of the same kind.

Utilitarianism is a theory in normative ethics holding that the proper course of action is the one that maximizes utility, usually defined as maximizing total benefit and reducing
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Persistent opponents posed plenty of problems for classic utilitarianism. Each objection led some utilitarians to give up some of the original claims of classic utilitarianism. By dropping one or more of those claims, descendants of utilitarianism can construct a wide variety of moral theories. Advocates of these theories often call them consequentialism rather than utilitarianism so that their theories will not be subject to refutation by association with the classic utilitarian theory.

Corporate social responsibility (CSR)
Corporate social responsibility (CSR), also known as corporate responsibility, corporate citizenship, responsible business, sustainable responsible business (SRB), or corporate social performance, is a form of corporate self-regulation integrated into a business model.

Milton Friedman and others have argued that a corporation 's purpose is to maximize returns to its shareholders, and that since only people can have social responsibilities, corporations are only responsible to their shareholders and not to society as a whole. They assert that corporations have no other obligation to society. (Freeman,
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(3) There is a question of trust between enterprises and consumers, this is the most critical problem. The integrity of the enterprise is essential to its foothold in the community, but also the key to the success of an enterprise. But in this case, the Sanlu Group is clearly contrary to the honor code, basic to deceive consumers, the gorgeous advertising, celebrity effect, to induce consumers to buy their products, greatly damaged the interests of consumers, therefore, when the exposure the ugly behavior, the necessary of public opinion is the pen to punish mouth cutting and large wholesale market audience loss.
(4) When the enterprise, government, consumers three is placed in the same platform, we can see China government and business in some way in order to realize the GDP annual growth, neglect the core interests of consumers, for which ignore. This is a vicious spiral

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