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Citi Bank N.a and Pay Link Service to Customer

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Citi Bank N.a and Pay Link Service to Customer
1. Introduction

1.1 Objective:
The main purpose of the study was to compare the theoretical knowledge with practical scenario. It was to help us to understand the basics of Operational design and process analysis as well as apply those concepts in reality. To gather a more hands-on experience, we conducted process analysis on the process followed by Citibank, N.A. to provide pay link service to its customers.
1.2 Goal of the Project:
The goal of this project was to analyze the efficiency of the current process and to recommend a suitable process to give a smother service to the clients.
1.3 Scope of the Study: Here for the ease of understanding we have taken only Gulshan Branch, though the same process is followed by Dhanmondi and Chittagong Branch.
1.4 Methodology:
This project is mainly based on primary data collected from the work life experience in Citi N.A. Besides this, we have taken interview of some managers and clients of the bank to get better knowledge. We also took the assistance of Citiservice and Payment unit of the bank. We used textbooks for the formulas of process analysis.
1.5 Limitations:
The following were some of the constraints that we faced while completing the report:
 The main obstacle of the report is time bindings.
 Due to some restrictions in the bank some data could not be shared in the paper which would have given a detail light on the process.
2. Overview of Citi and Citibank

Citi is the preeminent global financial services company with some 200 million-customer accounts in more than 100 countries. It provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage, and asset management.
Early Days of Citibank
Citibank was formerly (1967–74) known as First National City Corporation, American holding company incorporated in 1967, with the City Bank of New

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