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Chrysler Vs Lake Mary High School Case Study

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Chrysler Vs Lake Mary High School Case Study
Chrysler VS Lake Mary High School
It started with a call mid-November 2009, when a Chrysler representor called the principal of a Florida high school called Lake Mary High School to inform them about the issue with the logo they were using. Chrysler was saying that the school had copied the trademark of its Ram vehicle and had used it as its high school logo. They ordered for the removal of it by June of 2010 before bigger consequences. To help with this, Chrysler had stated that they will pay for the creation of a new logo for the Lake Mary Ram’s. Although they helped with that the school still had to pay for the removal of the logo from everywhere costing them tons of money with it being $15,000 just for the removal of the gym floor.
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