This chapter is where you will be able to read the entire description of the Des chocolate soap physically, and substantially. The proponents also gave emphasis on the benefits the consumer could gain upon using the product which is the smoothness of the skin. This is also where they can see the demand and supply analysis as well as the price study of the product. Product Description
The product is chocolate soap. It shall be named Dés as a play to the word ‘Desire’. It shall take the form of a solid bar soap. It is a soap intended for bath that contains certain ingredients extracted from the cacao fruit turned into chocolate. The weight of the soap will be 100 grams per bar excluding the packaging. This soap contains natural oils and essences that will make it good for the skin. According to an article in Day Spa magazine: “the antioxidant-rich seeds of the cacao tree work wonders on the senses, and tighten, firm, and hydrate the dermis.” All antioxidants fight free radical damage, reduce skin inflammation, and are soothing for the skin. There is an age-old myth that chocolates trigger acne and are responsible for other skin problems like oily and dull skin. However, lying to rest this myth, researchers have proven it otherwise. It has been proven that a healthy share of chocolate can give you fabulous skin that radiates health and beauty(Alphonse, 2011). The following are the active ingredients in chocolate that has great benefits when it comes into contact with the skin (Alphonse, 2011): * Flavonoids, which are a type of antioxidants, contain a compound called epicatechins. This component has antiseptic and anti-inflammatory properties which protect the skin from damage, caused due to pollution, exposure to harmful chemicals and smoking. * Collagen and elastin play a key role in preventing wrinkles and skin discoloration. However, free radicals present in the body tend to destroy these components of the skin, thereby triggering skin problems. Chocolate, is a rich source of flavanols, a type of flavonoids, which help in fighting against free radicals. They also repair damaged cells, making the skin healthy and blemish-free. * Cocoa, the primary ingredient of Dés Chocolate Soap, is known to increase the moisture in the skin, making it hydrated, and thereby preventing its flaking. * Chocolate helps in exfoliation of dead cells, increases the blood flow and promotes cell renewal, through the presence of polyphenols which has anti oxidizing properties (Chitira, 2010). * The vitamins and minerals present in chocolate makes it a very good moisturizer for the skin.Chocolate also contains shea butter and cocoa butter which gives it excellent nourishing and skin softening properties (Chitira, 2010). Déshave moisturizing effect that will suit both the face and the body, leaving them smooth and moisturized. Another implied characteristic of Dés Chocolate Soap is its effect on the feeling of the user. Chocolate is well known to have intense sensory properties. According to a New York Times article, just the smell of chocolate will activate pleasure-anticipation and food-reward neurons. Its absorption through the skin, coupled to smell activation, will increase endorphins, which could help make people feel elated. As a soap, the product Dés shall altogether contain hygienic properties but not lose its moisturizing effect. The product will be structured to look like a bar of chocolate, that is, it has chocolate color, chocolate smell and should physically look like a replica of a bar of edible chocolate. It shall be packaged in an attractive and equally elegant box. The packaging should trigger the interest of the target market and should stand out from other products’ packaging. The packaging should also make it clear that the product is soap, not edible chocolate – stressing the hygienic and moisturizing properties of the soap. Dés is a product that makes it possible the...