“A special event recognizes a unique moment in time with ceremony and ritual to satisfy specific needs” (Goldblatt, 1997). There are many different types of event, taking place in different settings and on every scale. There are personal event, private events, commercial events and public events.
The reason for choosing the Chinese New Year event is that it is a big event in my home country. It represents the history and culture from thousand year ago in China. In this report, it covers certain dimensions: the background, rise in the event industry, event as a role in the society, positive and negative aspects and the conclusion.
The Chinese New Year festival, also named as the Lunar New Year festival, is based on the Lunar calendar. It starts with the New Moon on the first day of the New Year and ends on the full moon on fifteen days later. The calendar is a combination of lunar and solar movement, so the Chinese New Year falls on different day in each year. (Chinese New Year Celebration, 2007) There is a legend behind this festival. It states that in a thousand of years ago, a cruel monster, Nien, eats people on the New Years Eve. To prevent this from happening, every citizens stick red paper in front of the door, light up fires and set of firecrackers as Nien is afraid of red color, lights and noises. In the early next day, the Nien has kept away and people start celebrating. (History of Chinese New Year, 2005)
Rise of this event industry
From that day onwards, Chinese people developed a tradition for celebrating the coming of the New Year and the start of Spring. From the past until now, family members have been gathered for reunion and join to have a meal together on the Chinese New Year night. Chinese people have a traditional saying that being awake all night during the New Year’s Eve will help the parents to stay in a longer life.
In the past, people in China celebrate the New Year by making jianzi, a Chinese...