Chinese Cross-Border Shopping: an Empirical Study

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Journal of Hospitality & Tourism Research
DOI: 10.1177/1096348004272178
Journal of Hospitality & Tourism Research 2005; 29; 110
Ho-fuk Lau, Leo Yat-ming Sin and Kelvin Kin-cheung Chan
Chinese Cross-Border Shopping: An Empirical Study
http://jht.sagepub.com/cgi/content/abstract/29/1/110
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© 2005 ICHRIE. All rights reserved. Not for commercial use or unauthorized distribution. Downloaded from http://jht.sagepub.com at Universiteitsbibliotheek on July 7, 2008 J1LO0aU.u1 R1eN7t 7aA/l.L1/0 OC9F6H 3HIN4O8ES0SP0EI4T A2C7LR2IOT17YS8 S&- BTOORUDREISRM S RHEOSPEPAIRNCGH CHINESE CROSS-BORDER SHOPPING:

AN EMPIRICAL STUDY
Ho-fuk Lau
Leo Yat-ming Sin
Kelvin Kin-cheung Chan
The Chinese University of Hong Kong
Shopping is one of the most enjoyable leisure-time activities for many tourists. It is, for some destinations, the primary reason for tourism. This article introduces a conceptual model on cross-border shopping built on the extant literature of outshopping, cross-border shopping, and border travel. The authors incorporate macro- and microanalytical factors that influence cross-border shopping behavior. It is hypothesized that market and consumer characteristics (i.e., macro and micro factors) affect cross-border shopping. The model has been tested with data collected from1,000 HongKong residents. Findings of this study confirmed that cross-border shopping behavior was affected by the macro-environmental factors (market characteristics) of the shopping area and socioeconomic as well as motivational characteristics of the consumer (microanalytical factors). On the other hand, the impact of traveling distance between the tourist’s place of residence and the shopping area on cross-border shopping was found to be nonsignificant. Implications for retailers and tourism-related institutions are discussed.

KEYWORDS: cross-border shopping; outshopping; Chinese
Shopping is one of the most enjoyable leisure-time activities for many tourists. Previous studies show that for some destinations, shopping is one of the primary elements in tourism (Timothy & Butler, 1995). During the past 40 years, there have been numerous studies conducted on out-of-hometown shopping. These studies have mostly focused on consumers from small towns traveling to larger cities within the same country for necessities, fashions, or big-ticket items (Herrmann & Beik, 1968; Lumpkin, Hawes, & Darden, 1986; Riecken & Yavas, 1988). Theories have been established, over time, on the choice of retail location and on the identification of outshoppers. Despite the numerous extensions and elaborations to such theories, most of the studies were either focused on macroenvironmental factors or microconsumer characteristics of outshopping and did not explain cross-border shopping at all adequately (Goodchild, 1991; Hawes & Lumpkin, 1984; Huff, 1964; Papadopoulos, 1980; Piron, 2002; Samli & Uhr, 1974; Timothy & Butler, 1995; Wang, 2004).

Journal of Hospitality & Tourism Research, Vol. 29, No. 1, February 2005, 110-133 DOI: 10.1177/1096348004272178
© 2005 International Council on Hotel, Restaurant and Institutional Education 110
© 2005 ICHRIE. All rights reserved. Not for commercial use or unauthorized distribution. Downloaded from http://jht.sagepub.com at Universiteitsbibliotheek on July 7, 2008...
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