Trade Research in China
Quantitative Report
April 24, 2006
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Consumer and Travel Trade Research in China – Quantitative Report
Table of Contents
1. Introduction .............................................................................. 5
Background and Objectives ......................................................... 5
Methodology................................................................................. 6
Organization of the Report ........................................................... 8
2. Key Findings............................................................................. 9
3. Overview of Chinese Long-Haul Pleasure Travellers......... 12
Demographics of Recent Long-Haul Travellers ......................... 12
Recent Travellers to Canada...................................................... 14
Planners..................................................................................... 16
4. Overview of Chinese Long-Haul Pleasure Trips.................. 17