Market Segmentation

Topics: Marketing, Product differentiation, Market segmentation Pages: 7 (1727 words) Published: April 25, 2013
Segmentation, targeting and positioning are interrelated activities, which are important to achieving a successful marketing mix. Discuss these concepts in theory and give practical example of how they can be applied to one industry of your choice.

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then be designed and implemented to target these specific customer segments, addressing needs or desires that are believed to be common in this segment, using media that is used by the market segment. Today’s generation there are various products in the market. Today I am going to discuss one of them is RADOX BRAND.

Radox is helping people unwind for more than a century by creating therapeutic blends of natural ingredients. This product will develop our body and mind. Relax, refresh, and be a little selfish for once with the Radox shower and bath collection – made for those indulgent moments. Running around after others takes it out of you. Radox is designed to help you savour those precious moments to yourself, with a range of shower, bath and cleansing products that make relaxing a joy. Now there are more Radox products than ever before – for the bath and the shower, of course, but also hand washes and scrubs. Radox bubble baths, bath salts, shower gels, spa treatments and even shower smoothies are all formulated to soothe the body and pamper the skin. We think people with busy lives deserve a little me-time therapy.

Radox has been soothing tired limbs since 1908, when our original bath salts for aching feet began our long success in mixing minerals and herbs into relaxing blends. Radox still searching nature for the blends of soothing and rejuvenating ingredients we use. Chamomile, eucalyptus, green and white tea, jasmine, thyme, lotus flower and orange blossom, rosemary, calendula and rose are just some of the natural extracts that enrich to products and experience and the all chosen for their ability to relax and refresh. Our Skin Smoothies are a luxurious blend of fruit essences and nutrients designed to pamper the skin. Try the Soul Soother – a blend of juicy blackcurrants, cranberry seeds, chamomile and natural herbs that creates a creamy lather with a heavenly fragrance. Here are some pictures

Radox Brazilian Fusion Handwash Radox Clean and Moisturise Gel Chamomile Jojobo Oil

Radox Daily Elements
Fresh Aqua 24hr APA
Radox Clean Protect Handwash
Thyme Tea Tree Oil

Radox clean and Moisturise HandwashRadox Daily Elements Pure Clear
Refill Chanomile Jojobo oil24hr APA

Radox Daily Elements Fresh Aqua 24hr RORadox Eastern spirite handwash oriental lotus Flower organ Blossom

Radox Essential Revive HandwashRadox Feel Good Fragrance Active 2 in 1

Radox Feel good Fragrance Brazilian Fusion Bath Radox feelo good Fragrance Brazalian Fusion Shower gel

Segmentation of a company:

How we segment the market?
Market segmentation has always had a very important place in the marketing literature. Besides being one of the ways of operationalizing the marketing concept, market segmentation provides effective guidelines for firms' marketing strategy development and resource allocation among their diverse product markets. As market segmentation simultaneously addresses the roles of both marketers and customers, the segmentation concept has captured the attention of many scholars and practitioners alike in the field. Accordingly, within the last few years, a number of new developments have emerged in market segmentation. Although different terms or concepts may have been used by different researchers, the basic idea behind these...
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