Chetty& Campbell Hunt born globals
A Strategic Approach to Internationalization: A Traditional versus a "Born-Global" Approach
Author(s): Sylvie Chetty and Colin Campbell-Hunt
Source: Journal of International Marketing, Vol. 12, No. 1 (2004), pp. 57-81
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/25048964 .
Accessed: 09/08/2013 09:32
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American Marketing Association is collaborating with JSTOR to digitize, preserve and extend access to
Journal of International Marketing.
http://www.jstor.org
This content downloaded from 193.1.170.40 on Fri, 9 Aug 2013 09:32:48 AM
All use subject to JSTOR Terms and Conditions
A
to
Strategic
Approach
A Traditional
Internationalization:
a "Born-Global"
Versus
Approach
This article is based on a study of 16 in-depth case histories of
New Zealand firms. It uses both the traditional and the "born global" approaches
as a
to study
framework
ABSTRACT
the international
ization processes of the firms. The authors use the histories to conduct a systematic analysis of the extent to which firms that might be categorized as following a traditional or born-global internationalization path differ in the strategies they have used and in their prior motivations and capabilities. The main find ings are that many attributes of the born-global model also characterize firms that began their internationalization along traditional lines but were radically transformed in the process
of
Author(s): Sylvie Chetty and Colin Campbell-Hunt
Source: Journal of International Marketing, Vol. 12, No. 1 (2004), pp. 57-81
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/25048964 .
Accessed: 09/08/2013 09:32
Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp .
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org.
.
American Marketing Association is collaborating with JSTOR to digitize, preserve and extend access to
Journal of International Marketing.
http://www.jstor.org
This content downloaded from 193.1.170.40 on Fri, 9 Aug 2013 09:32:48 AM
All use subject to JSTOR Terms and Conditions
A
to
Strategic
Approach
A Traditional
Internationalization:
a "Born-Global"
Versus
Approach
This article is based on a study of 16 in-depth case histories of
New Zealand firms. It uses both the traditional and the "born global" approaches
as a
to study
framework
ABSTRACT
the international
ization processes of the firms. The authors use the histories to conduct a systematic analysis of the extent to which firms that might be categorized as following a traditional or born-global internationalization path differ in the strategies they have used and in their prior motivations and capabilities. The main find ings are that many attributes of the born-global model also characterize firms that began their internationalization along traditional lines but were radically transformed in the process
of
References: Autio, (2000), (2000), "The International Burgel, Oliver (1980), "On the Internationalization 273-81. (1999), "Dimensions Firms in the Apparel (2003), "Explosive of Success (1990), Wesley