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DD0002 Comtemporary Creative & Cultural Industries

FOONG WAI HARNG
U1030386F
Chicago Public Art
Lecture 1
AY 12/13, Semester 2

Essay Topic:
Creating fashion hype in Singapore.

Overview
This report aims to provide insights into the evolution of the Singapore fashion market and identifies the supporting factors behind the development of fashion hype in Singapore.

Singapore is a young city known for its order and conformity; many foreigners would describe It was not too long ago that Singapore was described by quite a few as a boring and sterile country with rigid laws put in place. However, it is also fair to say that Singapore's fashion scene has been undergoing some a dramatic transformation. For a start, those who know how Singapore works, it would not come as a surprise to see government agencies have been playing a big partcritical role in creating a buzzsupporting and enhancing in the fashion scene. When the Singapore government sets its mind on developing a certain sector or industry - whether it is aviation, pharmaceutical or the

creative arts - spectacular success stories usually follow. Thus, when it wais declared that International Enterprise (IE) Singapore, SPRING Singapore and the Singapore Tourism Board would jointly support the development of
Singapore as Asia's fashion gateway, the foundation was laid for an expeditious fast track development of the fashion industry. The government agencies, in collaboration with the private sector, adopted a three-pronged approach to develop the fashion industry in Singapore by cultivating design talent, stimulating demand locally and internationally and positioning
Singapore as a fashion centre on the international stage.

In 2011, the Singapore Workforce Development Agency (WDA) announced that $6.8 million hads been set aside to grow manpower capabilities of the textile and fashion industry. To do soachieve this goal, the WDA has collaborated with the Textile and Fashion
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