Chapeter 1 - Draft

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Chapter I

INTRODUCTION

Music is undeniably a part of everyone’s life. Its existence is inevitable, for the simplest chirping of birds to the heartbreaking funeral sounds are considered music to our ears. It is a powerful trigger for varying emotions. Feelings of happiness, sadness, excitement, fear, anger and admiration are few emotions that we feel whenever we listen to music of different genre. It can be a future case of addiction, a kind of vice that is influential and contagious. It can be a tool for a silent promotion of culture and an all-out territory invasion.

Background of the Study

For the past decades, the concept of creating groups full of eye candies or solo acts singing and dancing on stage while appealing to the masses was never a hidden fact to everyone. From the Backstreet Boys to the Spice Girls and Madonna to Michael Jackson, pop groups or acts are expected to create a huge impact in the music industry. With millions of records sold collectively, pop acts are definitely the pillars of music. Recently, a viral video of an adult man dancing a “horse-riding”-like choreography and shouting “Oppan Gangnam Style” took the world by a storm. Everybody was helpless, as if an unbreakable spell was casted upon them, every time the singer PSY shouts “Oppan Gangnam Style”, it is understood that at least one person will dance his heart out. But before everyone was inflicted by the Gangnam Style virus, an impressive amount of people has already caught this so called K-pop (Korean pop or Korean popular music) pandemic. K-pop going global was a concealed phenomenon to the majority of people. But on the last decade, the world started to give K-pop a chance. On June 1, 2002, the French daily Le Monde ran a feature story on female Korean singer BoA, who was actively involved in both the Korean and Japanese pop scene. The business weekly Forbes picked K-Pop as one of the “20 Trends Sweeping the Globe” in 2008. Such features were considered small...
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