Selling through direct channels
This is the oldest, shorter and the simple channel of distribution. The producer sells the product directly without involvement of any middle man. The sale can be made door to door through salesman, retail stores and direct mail. Certain industrial and consumer goods such as clothes, shoes, books, hosiery goods, cosmetics, household appliances, electronic goods etc., may be sold through direct contact. Perishable goods such as vegetable and fruits can also be sold directly.
Advantage of selling through direct channels
It is simple and fast.
It is economical.
The producer has full control over distribution.
Satisfies the desire to reduce dependence on middle men.
Disadvantages of selling through direct channels
Non-availability of expert services of middle man.
Large investment is required.
Unsuitable for small producers.
Methods of selling through direct channels
Selling goods through own retail outlets.
Selling goods through postal services.
Selling goods through courier services.
Selling goods against orders received, by telephone, email and fax is know as telemarketing. This method is being used by Asian Sky Shop. The product is delivered to the customer through producer's own vehicles, V.P.P. or courier. Suitability of selling through direct channels
Costly industrial goods such as computer, aircraft, heavy...