Celcom

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  • Topic: Mobile phone, Deutsche Telekom, Telekom Malaysia
  • Pages : 2 (642 words )
  • Download(s) : 324
  • Published : March 27, 2011
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Introduction
Celcom is a well known and the best network provider in Malaysia.As their slogan, “POWER IS IN YOUR HAND” ,they provide the best service to the all their customer and let the customer satisfied and happy with them.Celcom have several product such as prepaid network, postpaid network, and a broadband. This company has the highest number of branch and provide the widest area with their network coverage.

Company Background
Celcom started its operation as STM Cellular Communications in 1988 with Fleet Group and Telekom Malaysia as shareholders. Subsequently Telekom Malaysia sold its 51% shareholding to the TRI group which was controlled by Tajuddin Ramli. Fleet Group's share meanwhile was transferred to the Time Engineering group which was later sold to TRI. In the initial years Celcom experienced a tremendous growth in subcriber base and network coverage under the stewardship of Rosli Man, the President of the company. It was during his tenure that Celcom turned into the leading cellular companies in Malaysia. He left Celcom in 1996. When the cellular phone market was opened up in 1995, Celcom upgraded to the GSM900 service and quickly grew to become the largest mobile phone company in Malaysia. Competition soon sets in, and several digital mobile telcos compete for market dominance. It was the age of the phenomenal growth of mobile services. During the Asian financial crisis in 1997, Celcom's owner, Tan Sri Tajudin Ramli suffered a debt crunch, and his shareholding in Celcom was seized by Danaharta, the national asset restructuring company. Failure to resolve his debts resulted in the controlling stake in Celcom being sold to Telekom Malaysia, the government-owned incumbent fixed line operator in 2003. Telekom Malaysia proceeded to merge Celcom with its own mobile-operator subsidiary TMTouch through a reverse takeover of TMTouch. Celcom was originally listed on the Bursa Malaysia, but after the merger with Telekom Malaysia...
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