Case Study(Whole Foods)

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1.) The Whole Foods strategy seeks to provide products of the best quality to its customers by maintaining high standards that the farmers, organic growers must match. The strategy also involves providing best tasting food and foods that are fresh, wholesome and safe to eat. It also involves promoting organically grown foods to exercise their influence on the people and the industry. Customers are the most important stakeholders responsible for the growth of Whole Foods Market, thus satisfying their needs and meeting their every possible demand is key behind the success of this company. Inviting store environments and retail innovation also enhances this. Their strategy involves working efficiently with its vendors, team members and customers to build products that guarantee better health both for the people and the environment. Its growth strategy also involves opening new stores and acquiring smaller ones to expand their customer base and spread their effect in different states. 2.) Yes, the strategy is well matched to the recent developments and conditions in the natural and organic food industry as it is currently the leader in natural and organic foods industry. The consumers’ awareness about the nutritional values of food, and good eating habits, concerns over the purity of food and use of artificial ingredients lead to an increase in demand for organic food. There has emerged a trend of wellness and healthy living, supported by belief that organic farming has positive environmental effects worked in the favor of the already established brand Whole Foods Market. The changing attitudes and beliefs of the population put Whole Foods in a advantageous position as its strategy was already catering to these needs and the employees are also happy as they have shares in the company. 3.) Whole Foods Market initially established in 1980 was an idea put together by John Mackey, co founder and CEO who dreamed of establishing Whole Foods Market as an international brand as well as leader of providing organic food so that people would live longer. After twenty-seven years its success can be traced to the powerful strategy employed John Mackey. The key elements of the strategy involve providing healthier food to its customers free of pesticides and other preservatives referred to as ‘organic’ and ‘natural’ food. I really like the motto as it uses three simple words that talk about the well-being of the people and the planet through production of environment friendly organic foods. I think the motto and the principles underlying it are a crucial part of this company as without the employment of these principles, Whole Foods Market would not be in its current position if dominance. Understanding the need to protect the environment and provide people with the highest quality and the least processed foods is consistent with the company’s strategy, thus the words are crucial to the success of the company. 4. Yes, the core values are crucial to the success of the company because core values list the things important to well-being of its customers, employers and the success of the company as a whole. Without the core values the Whole Foods Market would not be nearly as successful as it binds the society, organization and the environment into one powerful force working efficiently to the betterment of the planet. One of its core values involves satisfying and delighting its customers, thus the marketing team is empowered to do whatever it takes to make shopping a delightful experience. The inviting store environments and the retail innovation developed by the marketing team is responsible for attracting a huge customer base and turning them into advocates for Whole Foods can be originally traced to its core values. 5. Whole Foods Market has done exceptionally well from a financial perspective and has earned a profit in almost every year except the year 2000, when it suffered a net loss of $8.5 million. I am going to carry out...
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