2.) Yes, the strategy is well matched to the recent developments and conditions in the natural and organic food industry as it is currently the leader in natural and organic foods industry. The consumers’ awareness about the nutritional values of food, and good eating habits, concerns over the purity of food and use of artificial ingredients lead to an increase in demand for organic food. There has emerged a trend of wellness and healthy living, supported by belief that organic farming has positive environmental effects worked in the favor of the already established brand Whole Foods Market. The changing attitudes and beliefs of the population put Whole Foods in a advantageous position as its strategy was already catering to these needs and the employees are also happy as they have shares in the company.
3.) Whole Foods Market initially established in 1980 was an idea put together by John Mackey, co founder and CEO who dreamed of establishing Whole Foods Market as an international... [continues]
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