Case Study: The Social Network By Mark Zuckerberg
The Social Network
Question 1: Summary
Mark Zuckerberg an amazing programer studies at Harvard. After an argument with his girlfriend ,Erika ,who breaks up with him because he obliviously insulted her, which shows us that he is an awkward and antisocial person.
By creating Facemash, a small website that compares the physical beauties of female Harvard students , gaining a large amount of internet traffic which causes the Harvard network to collapse which causes him to get Academic probation given to him by the administrative board of Harvard and also brings him to the attention of the Winklevoss twins and their friend, Divya Narendra, who want build an exclusive social dating site for Harvard men, from which Mark derives better.
He …show more content…
2013)
After creating Facemash Mr Zuckerberg was greatly disliked which was something that he had no control over but he had the power of influencing his clients’ , target market, desire for his services by making it exclusive and peer based which was also a new concept. Making it exclusive helped create a desire for the product making it appear “cool”, another factor that contributed to the success if the fact that Mark Zuckerberg launched it at that perfect time when the need for it was visible with very little competition which made it aside to gain attention of people.
SWOT Analysis
Opportunities : One of the opportunities that Mr Zuckerberg took advantage of is the fact that there was nothing in the market like the concept that he was creating
Threats : The threat that was present in the movies that Mr Zuckerberg did not initial identify is the repercussions that his actions would intel such as the law suit for Intellectual Property Theft (IPT)
*The Macro Environment of the Business
The Macro Environment comprises of External factors that the business has no control over (Topper et al.
Question 1: Summary
Mark Zuckerberg an amazing programer studies at Harvard. After an argument with his girlfriend ,Erika ,who breaks up with him because he obliviously insulted her, which shows us that he is an awkward and antisocial person.
By creating Facemash, a small website that compares the physical beauties of female Harvard students , gaining a large amount of internet traffic which causes the Harvard network to collapse which causes him to get Academic probation given to him by the administrative board of Harvard and also brings him to the attention of the Winklevoss twins and their friend, Divya Narendra, who want build an exclusive social dating site for Harvard men, from which Mark derives better.
He …show more content…
2013)
After creating Facemash Mr Zuckerberg was greatly disliked which was something that he had no control over but he had the power of influencing his clients’ , target market, desire for his services by making it exclusive and peer based which was also a new concept. Making it exclusive helped create a desire for the product making it appear “cool”, another factor that contributed to the success if the fact that Mark Zuckerberg launched it at that perfect time when the need for it was visible with very little competition which made it aside to gain attention of people.
SWOT Analysis
Opportunities : One of the opportunities that Mr Zuckerberg took advantage of is the fact that there was nothing in the market like the concept that he was creating
Threats : The threat that was present in the movies that Mr Zuckerberg did not initial identify is the repercussions that his actions would intel such as the law suit for Intellectual Property Theft (IPT)
*The Macro Environment of the Business
The Macro Environment comprises of External factors that the business has no control over (Topper et al.