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Case Study: Real Shopping In A Virtual Store

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Case Study: Real Shopping In A Virtual Store
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A.Consumer would prefer to shop in stores rather than online for some reasons that they need to touch and feel the material and the quality of the product before purchasing it especially for women. Also some consumer wouldn’t predict their true size, they want try it before purchasing it rather than order it online and get the wrong size or even the wrong product they expected. Buyers also would prefer to buy the product and take it home immediately with them. They do not want to wait until they receive the product after few days. Costumers also concerns about returning their items and get full refund, some online shopping website do not guarantee returning or even exchanging items or full refund. Other reason that some buyers prefer asking some question on the product to the staff face to face not by text. Also customers think that the in store prices are never changing unless there is a discount, so they are pretty sure that if they purchase a product today, they cannot find it tomorrow with lower price.

B. First demographics are consumer characteristics according to their age, …show more content…
1998. “Real Shopping in a Virtual Store”. In Sense and Respond: Capturing Value in the Network Era. Eds. Stephen P. Bradley and Richard L. Nolan. Boston: Harvard Business School Press, 245-260. Google Scholar (accessed on 2017, December 3 )(question 1a)
E. Brynjolfsson and M. Smith, Frictionless commerce? A comparison of online retailer and traditional retailer http://ecommerce.mit.edu/papers/friction/friction.pdf (January 1999).Google Scholar (accessed on 2017, December 3 )(question 2a)
Matt Drodge (20 /01/2017) THOUGHT PIECE: THE IMPORTANCE OF THE STORE ENVIRONMENT: ( /http://marketing-sciences.com/importance-store-environment-work-harder/ ) (question 3a) (accessed on 2017, December 3 )(
Study by GfK, (august 30 2016)
Available: (https://www.shop.co/online-vs-in-store-shopping/ )(accessed on 2017 , December 3) ( question
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