Case Study : Pepsico

Topics: Bread, Baking, Baker Pages: 5 (1464 words) Published: September 25, 2011
case study gardenia
Anywhere in the world, there are businesses and businessmen. Their qualities, such as innovations, risk-taking, hard work, and an extremely strong will to succeed, have created goods and even services which changed our primitive economy into a modern one. They do not wait for luck or opportunity to come. Instead, they create the conditions that give them the opportunities. Their pursuits towards excellence has contributed much to the economic growth of one country.

And Gardenia Bakeries Philippines Inc. related in the above line of thought because it is the biggest, largest and popular manufacturer of quality bread here and in the whole Asia. It lives in its slogan, “So good… can eat it in its own” in making its products.

Gardenia’s roots go back to Singapore where, in 1978, it began as a humble in-store bakery. Increasing demand led to the opening of Gardenia’s first commercial bakery at Pandan Loop in March 1983. Gardenia has since been the market leader in Singapore and has expanded its operations in Asia to countries such as Malaysian and Thailand with the latest in the Gardenia chain of bakeries here in the Philippines. It all began in 1997, QAF Limited through Gardenia International Pte. Ltd. established Gardenia Bakeries Philippines Inc. and started of its bakery plant in Laguna International Industrial Park (LIIP), Binan, Laguna. Gardenia Philippines started its operations in 1998 with the state-of-the –art bread factory rated as one of the most modern large scale bread manufacturing facility in the country. Its major, highly-automated equipment come from the best bakery equipment suppliers from Germany, Holland, UK and USA making it the leading manufacturing company in the Philippines.

Production in the plant starts with the automated handling and storage of raw materials using silos and stainless steel bins that make up its computerized materials handling system. Only the highest quality ingredients are stored here and used in making Gardenia bread. The Gardenia bread plant features a fully-automated and computer-controlled integrated production process from ingredients handling to the mixing, proofing, baking, slicing and packaging of bread. The state-of-the-art bread manufacturing plant adheres strictly to high quality baking standards in a hygienic and sanitary environment. Bread is practically produced untouched by the human hands. Famous from bringing Uncle Slocumm’s original recipe into Filipino homes, Gardenia believes in baking bread with exacting standards. Gardenia uses a unique baking process wherein the flavor and texture of bread are developed naturally, giving Gardena its superior quality and taste. Hot, freshly baked loaf breads come out of the oven and are lifted from the baking pans by the vacuum depanner and transferred to the cooling conveyor. Then, the loaves from the oven travel through massive twin spiral cooling towers where thousands of loaves are cooled on a moving conveyor at a given time. The bread is mechanically sliced and bagged, then travels through a metal detector system to ensure that there is no metal contaminant. The high-speed automated bagging system closes the bread bags and seals in the bread’s freshness with a G-lock. The G-lock is a small yet strong clip that can be reused to close the pack and keep the bread’s freshness and quality.

Gardenia Philippines offers a wide array of superior bakery products including white, wheat and health breads, flavored loaves , pandesal and snack cakes, muffins and toasts. Gardenia breads are known for their good taste, freshness, softness, oven-baked aroma and nutritive value. The popular Classic White bread is cholesterol free and bromite free, has The popular Classic White bread is cholesterol free and bromite free, has zero transfat, and is vitamin and mineral fortified, exceeding Department of Health (DOF) recommendations. Gardenia being a consumer-focused and branded food...
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