Case Study : Pepsico

case study gardenia INTRODUCTION: Anywhere in the world, there are businesses and businessmen. Their qualities, such as innovations, risk-taking, hard work, and an extremely strong will to succeed, have created goods and even services which changed our primitive economy into a modern one. They do not wait for luck or opportunity to come. Instead, they create the conditions that give them the opportunities. Their pursuits towards excellence has contributed much to the economic growth of one country. And Gardenia Bakeries Philippines Inc. related in the above line of thought because it is the biggest, largest and popular manufacturer of quality bread here and in the whole Asia. It lives in its slogan, “So good…..you can eat it in its own” in making its products. Gardenia’s roots go back to Singapore where, in 1978, it began as a humble in-store bakery. Increasing demand led to the opening of Gardenia’s first commercial bakery at Pandan Loop in March 1983. Gardenia has since been the market leader in Singapore and has expanded its operations in Asia to countries such as Malaysian and Thailand with the latest in the Gardenia chain of bakeries here in the Philippines. It all began in 1997, QAF Limited through Gardenia International Pte. Ltd. established Gardenia Bakeries Philippines Inc. and started of its bakery plant in Laguna International Industrial Park (LIIP), Binan, Laguna. Gardenia Philippines started its operations in 1998 with the state-of-the –art bread factory rated as one of the most modern large scale bread manufacturing facility in the country. Its major, highly-automated equipment come from the best bakery equipment suppliers from Germany, Holland, UK and USA making it the leading manufacturing company in the Philippines. Production in the plant starts with the automated handling and storage of raw materials using silos and stainless steel bins that make up its computerized materials handling system. Only the highest quality ingredients