The industry has positively invested in its future as “The Industry spends around £80 million a year on R&D”. (uk trade and investment 2006 p30, 7.11.2007). Its product development is aided by close collaboration with the large supermarket chains that dominate food distribution. These are forecast to have a 91 per cent share of the grocery market by 2010. (uk trade and investment 2006 p30, 5.11.2007).
The UK’s cosmopolitan and generally affluent population drives one of the world’s most diverse and innovative food and drink markets. In 2005, consumers spent £153.82 billion on food, drink and catering services – 20.6 per cent of total household spending. UK consumers are increasingly health aware, encouraged by media coverage and government healthy eating campaigns. There is a strong trend towards organic food, which is becoming more widely available, and also rapid growth in low fat, healthy options, allergy related and nutritional products. There is also strong growth in indulgent foods: premium, exotic and authentic regional products. “Government funding for food science and innovation has been increased by a third to support strategic research and knowledge transfer focused on manufacturing efficiency and high quality, healthy food products”. (uk trade and investment 2006 p30,5.11.2007). This shows the importance of the Technological dimension of the industry to the future development of the industry.
Some two-thirds of households have only one or two people and the proportion is still growing. They have helped to make the UK Europe’s largest market for chilled and ambient ready meals: sales are around £2 billion and growing at approximately 10 per cent a year – nearly twice the overall market rate. The growth of this sector has been changing the face of manufacturing, retailing, logistics and packaging. Britons are increasingly reluctant to cook for themselves, and sales of restaurant and takeaway food continue to grow. Spending on catering services grew 5.7 per cent to pass £75 billion in 2005 – almost half of total food and drink expenditure. Here, too, the trend is towards healthier eating. (uk.invest.gov.uk, 5.11.2007)
An important social change in the industry has been the tendency to move towards a healthier lifestyle. This has been introduced and data made more available via the technology advances in the media. Concerns of heart disease, cancer, and obesity are readily available through our television, papers and online mediums.(Worthington and Britton 2006 p.46). The industry has taken advantage of this social trend and supermarkets such as the big “4” have offered ready made “healthy options” such as Sainsbury’s who have “used Jamie Oliver, the TV chef, to promote its products; Oliver has also began a well-publicised campaign...