An example of a non commercial food outlet would be a government based organisation such as a school, hospital, home for the elderly or a prison where as commercial food outlets are away from the government being private run or owned such as a restaurant, pub or bar. Here the differences and similarities will be analysed to show the comparison between the two. Factors such as healthy eating are just one of the issues which will be sought upon in order to see the different aspects of the commercial and non commercial food and beverage industry. The other major factor which separates the two is the financial side being the commercials aim to make and profit and the non commercial providing food for a non captive audience, giving the money back in which they spent on the staffing and ingredients, seeking no profit. Within both industries the main bases is food and gaining an audience, however industries are going dramatically and one which will be particularly discussed is healthy eating, obesity rates increases and the health implications of these factors. For this report the chosen non commercial outlet which will be analysed is school dinners and the commercial outlet is a five star restaurant. Firstly within the school sector the main purpose is providing food no other meal experience factors are essential such as service, product, menu, smoke, price, atmosphere and location. The service given within schools is usually based in a canteen being tray service where the customer goes and collects there food themselves and dished up by someone else being a dinner lady. Also types of service are sometimes used such as table, buffet, self service and vending. In terms of the menu there is a set menu being only a limited choice of meals to chose from the children have probably only to three options being mains, dessert and drinks. This is a typical example of a school dinner menu:
“Pizza-pasta bar: vegetable lasagne, tomato or mascarpone pasta. Main servery: hotpot, cauliflower cheese, jacket potato, chips, apple crumble and custard. Baguette bar: filled sandwiches, bacon and sausage” (Foskett, D, et al. The Theory of catering, (2003), 10th Ed, Hodder & Stroughton, Italy, pp.20) Also within the school dinner sector atmosphere is not critical, because it is a non commercial outlet therefore no atmosphere is needed to be created as it doesn’t need to create new customers. “Providing a special atmosphere dining is not critical” (Khan, D, M. Concepts of food operations and management. (1991), 2nd Ed. USA, pp.98) The location and visibility is not a factor of non commercial outlets as it doesn’t matter as it is within the school and children’s attitudes to where someone is going to see them there is non existent as the location is none changeable. The government price for school dinners which is set is for primary schools 45p for child each day and the aim is not to make a profit on this but to break even on this price. “An average school meal cost less than 45p to make”
(BBC, school meals, 2006, [internet] available from www.bbc.co.uk [cited on 14/12/06] When looking at commercial outlets being the chosen five star restaurant these factors are dramatically different. Menu is given serious consideration, the presentation of the menu, whether the contents are adventurous and interesting and the layout of the menu. Even factors as where to put certain dishes as to where the customer’s eye is attracted to first generally; this would be centred on the right hand side containing the most expensive and interesting dishes. There are also many types of service styles available such as American, French, English, buffet and silver. American is the most common which is plated service when the food is brought on a plate the customer, silver is where the food is prepared in the kitchen and served to the guest from the kitchen, English is where a joint is brought out into the restaurant and guest carve it themselves and...
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