Case Study Analysis on an Organisation
Change Management & Change Process
(Case Study Analysis on an Organisation)
Introduction
TrueLocal.com.au is one of the fastest growing online business directory services website in Australia. It operates as its own functioning business unit under the umbrella of News Digital Media (NDM) organisation, a managing group for a cluster of individual digital companies that is owned by Rupert Murdoch’s News Corporation, one of the world’s largest global media companies. This case study examines the change that occurred in Truelocal when almost the entire senior management staff level was replaced including the CEO two years ago.
Organisational change is something that occurs throughout an organisation’s life cycle and effects the entire organisation rather than one part of it. Employing a new person is one example. Change is increasing due to a number of forces including globalisation led by rapidly advancing technologies, cultural diversity, environmental resources and the economy; therefore the ability to recognise the need for change as well as implement change strategies effectively, in a proactive response to internal and external pressures is essential to organisational performance. Internal changes can include organisational structure, process and HR requirements and external changes involve government legislation, competitor movements and customer demand (Wood et al, 2010).
Change does not need to be a painful process, as it may seem when observing the amount of failed change management initiatives with reports as low as 10% of researched success rates (Oakland & Tanner, 2007), when successful change management strategies are utilised and planned, including effective communication strategies, operational alignment, readiness to change and implementation, which all lower and overcome resistance (Wood et al, 2010).
There is a great amount of literature
(Case Study Analysis on an Organisation)
Introduction
TrueLocal.com.au is one of the fastest growing online business directory services website in Australia. It operates as its own functioning business unit under the umbrella of News Digital Media (NDM) organisation, a managing group for a cluster of individual digital companies that is owned by Rupert Murdoch’s News Corporation, one of the world’s largest global media companies. This case study examines the change that occurred in Truelocal when almost the entire senior management staff level was replaced including the CEO two years ago.
Organisational change is something that occurs throughout an organisation’s life cycle and effects the entire organisation rather than one part of it. Employing a new person is one example. Change is increasing due to a number of forces including globalisation led by rapidly advancing technologies, cultural diversity, environmental resources and the economy; therefore the ability to recognise the need for change as well as implement change strategies effectively, in a proactive response to internal and external pressures is essential to organisational performance. Internal changes can include organisational structure, process and HR requirements and external changes involve government legislation, competitor movements and customer demand (Wood et al, 2010).
Change does not need to be a painful process, as it may seem when observing the amount of failed change management initiatives with reports as low as 10% of researched success rates (Oakland & Tanner, 2007), when successful change management strategies are utilised and planned, including effective communication strategies, operational alignment, readiness to change and implementation, which all lower and overcome resistance (Wood et al, 2010).
There is a great amount of literature