“Motivations of Pursuing and Becoming Energy Efficient”
Dr. Tingting Rachel Chung
October 21, 2012
What motivations influence a company’s decision to pursue energy efficiency? What organizational dynamics move a company from merely considering energy efficiency to tangible action? This paper seeks to shed light on the complex factors that influence corporate energy efficiency decisions. We utilized a scientifically validated integrative model that measures the effects of external influences, foundational organizational enablers, decision drivers, and inhibitors on sustainability implementation. Using data collected from a survey of 18 building managers across a wide variety of industries, we showed that this model predicts the likelihood that energy efficiency practices will be put in place. The results give insight into how energy efficiency incentive programs can be designed, how corporations can be influenced into becoming greener, and how to better market energy efficiency products and services.
This research project is a formal study of the motivations and factors that influence companies to pursue energy efficiency initiatives. We will use an integrative model developed by Fairfield, Harmon, and Benson (2011), which illuminates the reasons behind decisions to implement corporate sustainability practices, and test whether or not these same factors influence decisions regarding energy efficiency. The empirical study by Fairfield et al. (2011) was a continuation of the exploratory research done by Bansal and Roth (2000), who used extensive in-depth interviews to gain insight into corporate ecological responsiveness. Sustainability practices and ecological responses include a wide variety of corporate activities. We seek to further this work by testing if the same factors predict a specific kind of response. We seek to find out if...