Case Study

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chapter I

FOUNDATIONS IN INFORMATION SYSTEMS IN BUSINESS

The 2004 Athens Olympics Network: Faster, Stronger - and Redundant Lufthansa:Taking Mobile Computing to the Skies While Keeping the Mobile Workforce Connected Aviall Inc.: From Failure to Success with Information Technology Continental Airlines:This Callis Being Monitored

chapter 2

COMPETING WITH INFORMATION TECHNOLOGY

GE,Dell, Intel,and Others:The Competitive Advantage of InformationTechnology The U.S.Department of Commerce: Using IT to Tap Experts' Know-HowThrough Knowledge Management Shareware Grows Up: ClOs are SavingMoney by Pooling Resources and Software CDW and Harrah's Entertainment: Developing Strategic Customer-Loyalty Systems

chapter 3

COMPUTER

HARDWARE

Mobile Devices and Wireless Technologies are a Must-Have: Return on Investment is No Longer a Concern Delta and Northwest Airlines: The Business Value of Customer Self-Service Kiosks Verizon Communications:Advances in Speech Recognition Software are Extending the Utility of Traditional Applications Wisconsin Physicians Service and Winnebago: Moving to Linux on the Mainframe

chapter 4

COMPUTER

SOFTWARE

CJ ~ ~ >-1 01 Z'"r1 O>';P: ( 0""; chapter 5 DATA RESOURCE MANAGEMENT Z Z ~:: -~ Argosy Gaming Co.: Challenges in Building a Data Warehouse C). C": 5> Harrah's Entertainment and Others: Protecting the Data Jewels ,.,~ Henry Schein Inc.:The BusinessValue of a Data Warehouse ,.a > ,.,>"""\ ~ Emerson and Sanofi:Data Stewards Seek Data Conformity '\1 ~ n ~6 \ \~ c ~c. I ;..,-< ;:2 ..... chapter 6 TELECOMMUNICATIONS AND NETWORKS \Z n . .'. -r" > Celanese Chemicals and Others:Wireless Business Applications -1 ..... The State of Maryland:Serving Its Citizens Without UsingWires 0 . UPS,Wells Dairy,Novell,and GM:The BusinessValue and Challenges ofWi-Fi Networks ;.., Z . Boeing Company and Others: ConvergingVoice and Data UsingVoice Over IP

Microsoft: Looking at How Companies Do Business - and Writing Software Amazon.com and eBay:The New Face of Web Services Merrill Lynch and Others:The Growth of Linux in Business Mark's Work Wearhouse and Others: Using Java in Business

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chapter 7

ELECTRONIC BUSINESS SYSTEMS

Hilton Hotels Corporation: Data-Driven Hospitality GE Power Systems and Corporate Express:The Business Case for Enterprise Application Integration Brunswick Corporation: ImprovingSupply-Chain Results Lowe and HP:The Business Case for Swarming Collaboration

chapter 8

ENTERPRISE BUSINESS SYSTEMS

Mitsubishi Motor Sales: Implementing Customer Relationship Management Systems Agilent Technologies and Russ Berrie: Challenges of Implementing ERP Systems TaylorMade Golf and HON Industries:The Business Value of Supply Chain Management Hp, Eastman Chemical, and Others:The Benefits and Challenges of SCM Systems Wal-Mart and Mattei: Supply Chain Management Best Practices

chapter 9

ELECTRONIC COMMERCE SYSTEMS

eBay Inc.: Managing Success in a Dynamic Online Marketplace Keihin Aircon NA, Inc.: Lean Manufacturing Is a Process Whose Time Has Come E- Trade and Wells Fargo:The Business Case for Clicks and Bricks e-Commerce Microsoft and Dell:The WWW is Anything but Business as Usual

chapter

10

DECISION

SUPPORT

SYSTEMS

Allstate Insurance,Aviva Canada, and Others: Centralized Business Intelligence at Work Wal-Mart, BankFinancial, and HP:The Business Value of AI Proctor & Gamble and Others: Using Agent-Based Modeling for Supply Chain Management Boehringer Ingelheim: Using Web-Based Tools for Financial Analysis and Reporting

chapter

II

DEVELOPING

BUSINESSIIT

STRATEGIES

The Rowe Coso and Merrill Lynch:The ROI Process in Business/iT Planning Johnson Controls and Bank of New York:The Challenges of Global Application Integration Corning Inc.: Business/iT Planning Strategies in Challenging Times Cincinnati Bell: Change Management Challenges of Business Convergence

chapter 12 DEVELOPING BUSINESSIIT...
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