Case Study Assignment: Kl Worldwide Enterprises Inc.: Putting Information Technology to Work

Topics: Want, Marketing, Management Pages: 3 (713 words) Published: October 9, 2012
EMBA 685 Managing Information Technology
Taught by Fazil Chouakri

Case Study Assignment KL Worldwide Enterprises Inc.: Putting Information Technology to Work Submitted by Mark Lemoine September 14th, 2012

John Molson School of Business Concordia University Montréal, Québec, Canada

Case Study Assignment - KL Worldwide Enterprises Inc.: Putting Information Technology to Work By Mark Lemoine

Question #1: What would be your prioritized list of IT investments? Four IT investments need to be prioritized; 1. 2. 3. 4. Ecommerce & Web sales Aligning the various systems (legacy, SAP, ERP) together. Hire relationship managers Make IT a “partner”

1. After only 3 years, KL’s Web sales have reached $156M, equalizing its in store sales, and now represent 15% of total sales. This is very encouraging and exciting. KL needs to continue to invest in Ecommerce & Web sales in order to continue this great growth. Selling via the Internet should be a priority because it’s cheaper than your ordinary brick and mortar sales points, there is less overhead expense, and this market is growing exponentially. The company should work towards gaining the most market share possible developing an industry leading website, timely and dependable delivery, and customer service. Accomplishing the above means getting all the company sharing information and data more efficiently (see point #2). 2. KL has a complex IT infrastructure with various systems in use around the world. The result is a frustrated bunch of employees upset with the fact that communication data sharing is awful. To remedy this the company needs to invest more in training to get the whole company, including the USA, to use SAP as soon as possible. 3. Assign/hire relationship managers to improve information sharing, facilitate plans, priorities, communications, and relationships, and in turn get the whole system to work together. 4. To avoid such problems in the future, KL needs to make IT a “partner” in...
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