Case Study

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Information systems for managers
Case study: Outrigger Hotels and Resort

The solution is here…

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The solution is here…

Fama NDIAYE

Question 1-The current IS resources of Outriggers:
1. Technical Resources:
* Hardware(Personal computers; Routing equipment).
* Software (Stellex, in 1987; Stellex 2.0, in 1992; centralized IT systems; E.Piphany; JD Edwards). – Appendix 1 * Networking comportments of IT infrastructure (XML interface; Electronic interface; IBM AS 400 Platform; Windows 2000 Platform; Local area networks). 2. Data/Information Resources: Tendem Nonstop; Enscribe DBMS; Sun Microsystems UNIX; Intel Windows; Reducdant leased lines (WAN). 3. Human Resources:

* Outriggers IS organization. – Appendix 2
* A highly centralized organizational structure
* Outrigger’s senior management thought that OHANA hotels had no direct competition, but condominiums competed with small local management companies and individual owners’ beliefs that they could do a better job alone. * In 1999, a new brand-Ohana Hotels and Resorts

* Providing guests with a rewarding experience and a sense of place, enabling employees to reach their potential and being an integral part of the community.

Question 2- The Outrigger’s critical success factors
The external factors of success (Appendix 3)
* The flourished global economy and increased numbers of employees. * The social tendency of have vacations in the beaches and fancy hotels. * Widespread adoption of The Internet.
* The excellent tourist destination of Hawaii Islands in terms of nature and location. * The easy regulations of acquiring lands and properties in America.

Internal factors of success (Appendix 4)
* High quality and variety of services.
* Excellent distribution network.
* Innovation & technology.

Question 3- Position Outrigger on strategic impact grid
We are choosing Turnover as the position of Outrigger on strategy impact grid. (Appendix 5) Adjustments:
Turnover
* Outrigger has already a centralized IT system, but the organization had to also upgrade and initiate IT infrastructure when it found that is necessarily. * Outrigger seeks always the way to do the business more efficiently

Question 4 - The proposition for IS strategic initiatives

After analysis in Question 3, The IS strategy well be based on improving the marketing mechanism; the old IS need have updated: * to create a system to do marketing analysis taking into account inside and outside factors of the company to achieve an accurate forecast at the business and guests level. * to create a well-developed website for the company for advertising and booking that will be connected to the IS of the company.

Appendixes:
1- Property-Level IT Infrastructure (Hawaii Properties)
Access Layer: End-User Tools
Stellex E. piphany JD Edwards Stellex Rooms mgmt Business intelligence Accounting Reservation taking Revenue mgmt Occupancy Forecasts Payroll Custom GUI Blocks mgmt. Web-based GUI Human resources

Operations reports
Menu-driven interface
Access Layer: End-User Tools
Stellex E. piphany JD Edwards Stellex Rooms mgmt Business intelligence Accounting Reservation taking Revenue mgmt Occupancy Forecasts Payroll Custom GUI Blocks mgmt. Web-based GUI Human resources

Operations reports
Menu-driven interface

Communication layer
Properly level Data Center
Local area networks Tandem Nonstop; Encribe DBMS Routing equipment Sun Microsystem UNIX; Intel Windows No servers Reducdant leased line (WAN)

Communication layer
Properly level Data Center
Local area networks...
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