Case Study

Topics: Retailing, Wal-Mart, Department store Pages: 8 (3039 words) Published: February 3, 2013
Case Study: Launching Inspired Dining Experiences at The Bay, Canada’s Iconic Department Store It was an inspired afternoon that had our Strategic Objectives team revelling in just how delectable our job can be. After setting Canadian foodies all a-Twitter in early 2011 with the announcement it was re-imagining its foodservice options from coast to coast, The Bay, Canada’s leading department store finally opened its first two new dining destinations, Bannock and Foodwares Market, at its flagship store on Yonge at Queen Street in Toronto, with a special media preview on August 25th. Bannock, which sits across the street from Toronto’s historic Old City Hall, and kitty-corner to our current city hall, was created in partnership with Oliver & Bonacini, renowned Canadian restaurateurs.  It is a restaurant and café proudly draped in Canadiana—with a modern twist. Bannock, which is named for the simple, humble bread Scottish settlers used as their daily fare when they first moved to Canada, has inspired both the restaurant’s look, as well as its menu filled with wholesome, fresh ingredients that reflect Canada’s rich regional and cultural diversity.  Featured treats include pickerel tacos, Ontario venison chuck chilli, St-Canut pulled pork tourtière, and delectable sweets including sour cream donuts and warm s’mores pie. Deborah Weinstein, Michael Shipticki and the SO Team on location Foodwares Market, located one floor down from Bannock on The Bay’s concourse level brings the best elements of an old world food hall to Toronto, with a stylish, relaxed and inviting grab-and-go eatery featuring locally sourced ingredients in hot and cold entrees, soups, salads, sandwiches, decadent treats, plus a self-serve illy coffee bar. We knew, having followed the evolution of the resto spaces from forward-thinking design, to stunning reality, and having squeezed some menu insights out of the secretive chefs at both venues, that the best way to launch these new dining hotspots would be to let reporters experience them first hand. So on a warm and sunny August afternoon, we welcomed the who’s who of Canadian media at a special media preview event that connected reporters and bloggers with the culinary and design visionaries behind Bannock and Foodwares Market. It was a dining preview made in foodie heaven, which saw reporters from nearly every major Toronto media outlet, following a guided tour of the two restaurants, led by The Hudson Bay Company’s Evelyn Reynolds Seniour VP of Home Fashions Licensing and Business Development,  Peter Oliver, along with Michael Bonacini, Compass Canada, and Designum Design. The tour served up an unforgettable sampling of delicious Bannock menu items, including The Bay’s famed and historic Chicken Pot Pie, duck poutine pizza and stylish cocktails like the refreshing The HBC. Dessert was served at Foodwares Market, with freshly baked red velvet cake among other delicious items. Media reviews of the two restaurants has been wonderfully enthusiastic, with hat tips in the National Post, Toronto Sun, Canadian House and Home, Toronto Life, and many more. The Public has heard the positive vibes loud and clear: Foodwares Market has been beating business projections since its opening, and getting a table at Bannock is now one of the toughest jobs in town. The Bay is planning a host of locally-themed restaurants at stores across Canada, and we eagerly look forward to sharing more exciting news about the delicious food happenings yet to come! Bon Appétit!

Strategy Management
A case study of Wal-Mart
Porter (2002) states that root of the problem lies in the lack of distinguishing between operation effectiveness and strategy. The expedition for productivity, quality and speed has resulted in management tools and techniques, total quality management benchmarking, time based competition, outsourcing, partnering, reengineering, change management.  In any organization, strategy management is the key to...
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