Case Analysis

Topics: Strategic management, IPhone, Apple Inc. Pages: 4 (818 words) Published: April 24, 2011

Prepare a case analysis on the topic of Strategic Management. The case analysis should be a minimum of three pages long, double spaced. Check for correct spelling, grammar, punctuation, mechanics, and usage. Citations should use APA style.

Case Analysis Question: What is Strategic Management and why is it critical to the success of an organization in meeting its goals and mission?

Your analysis of this case and your written submission should reflect an understanding of the critical issues of the case, integrate the material covered in the text and present concise and well reasoned justifications for the stance that you take.

Case Analysis Criteria

Your case analysis should consist of:

• A brief analysis of the situation and pending decision problem, as presented in the case, and as relevant to your answer. This should be exceptionally brief and you should assume the person reading the assignment is familiar with the details of the case.

• Identification of the major issues surrounding the organization or individuals involved with the organization.

Apple’s strategy is to employ a product differentiation. The drawbacks as a result of the strategy is (1) not appealing to price conscious consumers; (2) the risk of imitation by competitors; and (3) the risk of change in customer taste.

Low Market Share 6.6%
Prices too high
Low customization

• Identification of alternate courses of action to address the issues identified. ProblemStrategyAlternative
Low Market Share Price DifferentiationExtend their current product line to include some products with a lower price point. An example would be to re-launch the “Mac Mini”.

Various alternative devices ranging from handheld PDA’s to smartphones, from TV devices like Sony PlayStation3, allowed consumers to not only run traditional video games but also to play DVDs and CDs, surf the web, and play games directly online.

• The decision or...
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