Cars Produced at Eros Motors

Topics: Luxury vehicle, Luxury good, Automobile Pages: 2 (522 words) Published: March 20, 2013
At Eros Motors, we provide safe, stylish, green and a cutting edge form of individual mobility to our customers. We have been successful in offering what customers feel is important to them. Our cars also come with all the options, which are asked by our customers. We planned our strategy taking into consideration all the aspects of marketing, H.R, finance and operations. Marketing plays a very crucial role in this modern world so we promoted our products through various forms of media. We spent heavily at the start just because we wanted to make our presence felt in the market. We always believed that our team is of utmost importance to us, so we made sure that there is a balance between automation and workforce to maximize production. We also paid them well so that they remain motivated at all times and work towards the goal of the company. Training of employees is a must and this is necessary for the quality of the cars. We noticed that our Warranty claims were high, so by proper training this could have only been reduced. Research and Development is an important area and a good amount of money was spent over the years so that we develop better and environment friendly cars in the times to come. We made sure that the money is not spent on general R&D rather we identified some key areas and invested in those constantly. Finance was an area of concern as we were incurring huge losses; we took necessary steps to improve this. We priced our products aggressively and planned production efficiently. As a result this gave us better sales. We also tried to cut down on costs, which gave us a better gross margin over the years. We started to make profits in the later years and this shows that our products have been well accepted by the market. We offered Alpha (medium) and Beta (large) cars in the beginning then we came up with Delta (city - hybrid) and lastly with Zeta (diesel – luxury). The luxury market was untapped and we thought we could do well by selling a...
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