Car Technologies and Green Energy: General Motors Go Green

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Oz Wasserman
Dr. Leach
COM 1101
3 December 2012

Car Technologies and Green Energy: General Motors Go Green
Most of the people in the world still support the perception about cars being one of the main air pollutants on the planet. General Motors promoted their Fuel Cell technology under the Chevrolet division with the “Chevy Equinox” car on the Smithsonian magazine in September 2008, when posting an advertisement that presented their newest technology for environment friendly cars, the Equinox fuel cell. The magazine is a lifestyle magazine that is designated to people who love to read about nature, culture, science, and travel. The advertisement, that consist from a car that is inside of a big field of green grass and flowers and a text box that explains the technology of the Fuel Cell, is trying to emphasis the difference between the new technology that the car company is offering in the “Chevy Equinox” to the regular technology that is consider less environmentally friendly. The car industry, as I mentioned above, is considered one of the main reason for air pollution around the planet. The way General Motors id focusing on keeping the environment as clean as possible and prevent air pollution can be portrayed as a surprise. The methods of advertising the car companies used are trying to fix the population perception about car pollution and persuade readers that the newest technology of the “Chevy Equinox”, the Equinox fuel cell, is concerned about the environment and the air pollution causing by cars.

Those advertisement techniques the car companies used are helpful. GM tried to persuade the audience that this car technology is keeping the environment clean by drawing the car in a green flower field and explaining to the reader how the new technology is different from the others. As most of the people relate green fields and flowers as a nature and environmental symbol, the car companies are trying to improve their image by accosting it to those...
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