I am summarizing an article written by David Suzuki and Faisal Moola for the Tillsonburg News on February 07, 2011. The title of the article is “It will take more than rebranding to make tar sands oil ‘ethical’ “. In this article, David and Faisal point out the result of extracting oil will cause immense harm especially from the PESTEL perspective. They also warn the government to stop using spin doctors and marketing techniques through re-branding and calling it “Ethical Oil”.
After reading quite a few articles on this topic, both from the political, economic and environmental perspective, the only way I can take sides is through my personal beliefs. If my interests are purely to make money, then I completely support the current proposals and methodologies used. Also from a selfish perspective, by the time the environmental issues kick in, I’ll will most likely not be alive, but before I depart, I would have reaped the financial rewards of the investment. But from an environmental perspective and for the sake of the future generations to come, tapping into this oil source is very harmful to society – assuming current extraction and processing techniques are used. However, the article mentions a quote by Alberta Award winning author, Andrew Nikifour, who states that Canada can get economic benefit of the oil sands IF environmental regulations and monitoring are strengthened, provided health and pollution problems are addressed. The damages can be minimized by using new and improved oil extraction technology.
There are a few opinion drivers floating around on the oil sands issue, namely: political, economic, social, technological, ecological and legal. These topics were also covered during week three of the BUS 800 class. There are underlying political issues where the current government and big companies like Shell, Exxon Mobil etc have convinced each other of the immense economic benefit the oil sands would bring to Canada. Shell Canada’s analysts say that...
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