Canada Goose Misconceptions

Canada has a notorious misconception of being cold and covered in snow all year round. For companies like Canada Goose Inc. (hence forth referred to as Canada Goose) they make that misconception a part of their “national identity” (Canada Goose Inc., 2015). In 1950, Sam Tick founded Metro Sportswear Ltd. in Toronto, ON. It has since transitioned to Canada Goose Inc. and has become internationally known as a leading manufacturer of “extreme weather outerwear” (Canada Goose Inc., 2015). Canada Goose is considered one of Canada’s Fastest-Growing Companies and were ranking 102 on the 2014 PROFIT 500 list (PROFIT Guide, 2014). In 2013, the company consisted of 538 employees with an annual revenue range of 100-249.9 million dollars, CAD. The