A Web of Brands

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A Web of Brands
In Naomi Klein’s A Web of Brands , published in Fences and Windows 2002, the author shows “that the economic divide is widening and cultural choices are narrowing” (P.24). She does this by telling about how she started this book in a warehouse in Toronto where she lived. She talks about how in the 30 and 40’s immigrants where running around and how they are still around the same place now. She then continues to tell us about the 12 story warehouse and how they are all stuck there because of there harsh realities in the oeconomy. She then talks about sweat shops and how hard of a life they have. She talks about how they are a little bit alike because they are both towards the same side of their economic chain. She says its not that small a planet at all when they all have these hardships everywhere.

Tone
Ironic

Discourse
Cause and effect

Rhetorical Terms
Irony – “We make the computers” she told me, “but we don’t know how to operate them.” P.25 •Logos – “in 1997, Canada imported $11.7 million of anoraks and ski jackets form Indonesia, up from $4.7 million in 1993.” P.18 •Rhetorical Questions – “…High leather boots to the communal washroom, clutching tubes of toothpaste, but what can we do?” P.7 • Simile – “…then everyone else starts feeling like a two bit prop, and the whole edifice crumbles.” P.4 • Dash – The giant brass thimble arrived – right at the corner of the block.

Questions
Meaning #3 – What Does Klein mean BY “global coincidence”? What is ironic about it? It means that they are both living in the same types of buildings just both of the buildings have a different purpose. One could also burn down at any second when you are living there because it is a sweat shop and a fire hazardous place.

Strategy #4 – Why does Klein mention the 17 year old CD-ROM assembler in paragraph 25? He mentions her to show the irony about how she knows how to build the cd-roms but she doesn’t know how to use a computer. She is smart...
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