Camel Cigarettes

Strike it Rich! An Analysis of an Advertisement for Camel Cigarettes
Debuting in 1990, the Camel Cash Lotto advertisement would appear in store windows, magazines and newspapers. It would take up one full side of a page and unless it was in the newspaper it would be in color. The yellow bolded words “Strike It Rich!” appear at the top of the page, with the next two lines saying “Camel Cash Lotto” in a larger, red bolded font with a thin yellow outline. It meshes nicely with the green background that slowly fades to yellow. The first thing you undoubtedly notice in the advertisement is the camel, named Joe Camel, who is very nicely dressed in a white tux with a black bow tie (Califano). The camel is rocking the black shades that you can just barely see through, which then shows his huge eyes staring right back at you. The camel appears to have his hair styled and he is smoking the signature Camel Cigarette while having a slight smirk. In the camels’ hand there are three one dollar bills that seem to be his winnings from the Lotto. Overall, the advertisement does a great job of grabbing the attention of consumers with the detail and arrangement the designer used.
The primary purpose for this ad is to
In a survey done by the American Medical Association in 1991, they found that more children recognized Joe Camel than Mickey Mouse or Bugs Bunny. For this reason anti-smoking groups started to use Joe Camel as their “celebrity”. That caused Camel to formally retire Joe in 1997. As for the Camel Cash Lotto that doesn’t exist anymore but instead Camel started a promotion system from 2000 to 2007 called “Camel Cash” which was fake currency that could be used to buy items from the Camel Cash Catalogue. Since then Camel has not done much advertising because of the laws put in place, but they have remained to be sold in 90 countries and is one on the top five global brands