Cabela's Erp

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NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES
MUMBAI

ERP Implementation at Cabela’s
Submitted by Sudarsan B (C003) AlokBugde (C009) Vignesh C (C010) Gopikrishna M (C039) VenkataSagar P (C045) AbhishekShukla (C052)

Under the guidance of Prof. J.M.Shah

Contents
1. 2. 3. 4. 5. 6. 7. 8. 8.1 8.2 8.3 8.4 9. INTRODUCTION ................................................................................................................................. 4 ORDER CAPTURE PROCESS.............................................................................................................. 5 LEGACY ARCHITECTURE .................................................................................................................. 7 ERP – NEED OF THE HOUR ............................................................................................................. 10 TILTING TOWARDS PEOPLESOFT ................................................................................................ 11 PEOPLESOFT CRM PROCESS FLOW .............................................................................................. 13 IMPLEMENTATION PLAN ............................................................................................................... 15 IMPLEMENTATION PROCESS ........................................................................................................ 17 Customer Product Module (D1) ............................................................................................... 17 Order Capture Integration (D2) ............................................................................................... 19 Integration of Internet site and Order Capture (D3) ........................................................... 27 Integrating CRM and FMS – SCM (D4) ...................................................................................... 27 Modifications to existing system ................................................................................................. 30

10. KEY CHALLENGES ........................................................................................................................... 32 11. BENEFITS OF CRM IMPLEMENTATION....................................................................................... 33 12. A SNEAK PEEK INTO THE FUTURE .............................................................................................. 33 13. REPORTS .......................................................................................................................................... 34

1. INTRODUCTION
Cabela's is a specialty retailer, and direct marketer, of hunting, fishing, camping, and related outdoor merchandise in the United States of America. The Company provides service to its customers who enjoy an outdoor lifestyle by supplying outdoor products through its multi-channel retail business consisting of its Retail and Direct business segments. As of December 31, 2011, its retail business segment consisted of 34 stores, 32 located in the United States and two in Canada. Its direct business segment consists of its Internet Website, which is supplemented by its catalog distributions as a selling and marketing tool. It also issues the Cabela's CLUB Visa credit card, which serves as its primary customer loyalty rewards program.

Cabela’s are the pioneers in the catalog and direct marketing initiatives in the US. Cabela’s Mail order catalogs are shipped to 50 states and 120 countries. More than 120 million catalogs are mailed every year to its customers.

2. ORDER CAPTURE PROCESS
There are four primary modes of capturing orders from the customers at Cabela’s. They are as follows:     Point of Sales (POS) – Retail Stores Telephonic Order through Customer Service Representatives (CSR) Internet Booking Kiosk



The bulk of the orders Cabela’s receives is through telephonic means. The customers contact the Customer Service Representatives who then enters the...
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