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Understand different types of business information

Shivani Bachoe and Janay Adriaan
Iems1c
18 november 2012

Introduction.

we have to look for a hospitality business we choose MacDonald’s, because it’s one of the largest hospitality business over the world. And we want to know how they to it there

table of contents:

1. Investigate a hospitality event business

2. Present the obtained information

3. Analyze different types of business information

4. Evaluate the appropriateness of business information

5. Evaluate the effectiveness of the business information

1. Investigate a hospitality business
Investigate a Hospitality Event Business

McDonald’s collects information from:

* Profits

* Market share

* Growth

* Meeting aims and objectives

Profits (intern)
McDonalds gathers information from their profit records to see if there has been any change from previous years, McDonalds compares the differences and then makes the conclusion if they made a profit or not.

Market share (intern/extern)
McDonalds collects information from their market share, by analyzing the changes in the market.

Growth (intern)
McDonalds can measure its success by growth of the company, for example the amount of new permissions opening and new countries that McDonald’s restaurants are being recognized.
McDonalds can measure its success by the awards it receives for its health and safety, environmental policies and food quality.

Meeting aims and objectives (extern)
McDonalds can measure by seeing if they meet there aim and
objectives. For example its quality, service aim cleanliness aims.

Types of information

Verbal:
-Meetings: People in the company need to discuss business information. -Telephone: For example if I want to apply for a job.
-McDrive: Through the microphone, taking orders of clients

Written:
-Action coupons:People use these so they can buy food for a lower price, what makes it attractive for customers to buy food. -Price Board:It’s the prices written on a big screen, it’s to give the customers information about the prices of the food.

Onscreen:
-Order Display:When giving ordering your food, you can see on a little screen what you’ve ordered.

Multi-Media:
-Commercials: Whenever McDonalds has a new burger, they show it in a commercial on TV so people see it and go and taste it. -Advertisements:For people to get attractive to the McDonalds

Web based:
-Internet: So you can search information, like locations, opening hours, contact etc.

6. Present the obtained information

Financial performance:

6-year summary:
Dollars in millions, except per share data:

| 2011| 2010| 2009| 2008| 2007| 2006|
Company-operated sales| $18,293| 16,233| 15,459| 16,561| 16,611| 15,402| Franchised revenues| $8,713| 7,842| 7,286| 6,961| 6,176| 5,493| Total revenues| $27,006| 24,075| 22,745| 23,522| 22,787| 20,895| Operating income| $8,530| 7,473| 6,841| 6,443| 3,879| 4,433| Income from continuing operations| $5,503| 4,946| 4,551| 4,313| 2,335| 2,866| Net income| $5,503| 4,946| 4,551| 4,313| 2,395| 3,544| Cash provided by operations| $ 7,150| 6,342| 5,751| 5,917| 4,876| 4,341| Cash used for investing| $ 2,571| 2,056| 1,655| 1,625| 1,150| 1,274| Capital expenditures| $ 2,730| 2,135| 1,952| 2,136| 1,947| 1,742| Cash used for financing activities| $ 4,533| 3,729| 4,421| 4,115| 3,996| 5,460| Treasury stock repurchased| $3,373| 2,648| 2,854| 3,981| 3,949| 3,719| Common stock cashdividends| $ 2,610| 2,408| 2,235| 1,823| 1,766| 1,217| Financial position at year end| | | | | | |

Total assets| $ 32,990| 31,975| 30,225| 28,462| 29,392| 28,974| Total debt| $ 12,500| 11,505| 10,578| 10,218| 9,301| 8,408| Total shareholders’Equity| $ 14,390| 14,634| 14,034| 13,383| 15,280| 15,458|...
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