Business Strategy of Anglo American

Topics: Marketing, Ethics, Business ethics Pages: 59 (22248 words) Published: December 23, 2012
Organization is a social unit of people that is structured and managed together to meet a need or to pursue collective goal. All organizations have a management structure that determines relationships between the different activities and the members, and subdivides and assigns roles and responsibilities, and authority to carry out different tasks. Organizations are open system, they affect and are affected by their environment. Purpose of different organization;

* Profit making organization
* Non-profit making organization
* Charity organization
Different organizations have different purposes .some work for profit and some are non profit organizations that work for the welfare of society. A business or other organization whose primary goal is making money ,as opposed to non-profit organization which focuses a goal such as helping the community and is concerned with money only as much as necessary to run the organization and most companies considered to be businesses are for profit organizations: these includes super markets, estate agencies, fast food industry etc. .]Non profit organization uses surplus revenues to achieve its objectives rather than distributing them as profit and dividends. Charity based organizations are also non profit organization. Types of organizations: the main types of organization.-

* Sole traders
* Partnership
* Franchises
Anglo-American in terms of organisational purpose;
Anglo American organization is basically a profit based organization .It is a world-leading mining company, as it is working to use resources more efficiently in order to meet the growing demand of energy in a social responsible way, which means respecting the environment while using the resources. Objectives of stake-holders:

Stake-holders are those who have any interest in the business or they are directly or indirectly affected by the changes in a business, these include owners, share holders, suppliers, customers, employees, creditors, government etc. Objectives of stake-holders meet by Anglo American:

Anglo-American organization is working with clear aim in which it meets the objective of stakeholder efficiently. Aims of Anglo-American; in order to achieve any aim it is broken down into different objectives which lead to the final goal. Anglo-American has triple bottom line aims: 1. Economic-to make profit

2. Social-provide return to society
3. Environmental-minimise bad effects on environment
Objectives of Anglo-American
* Gets the best value for stake-holders i.e. creating jobs through enterprises support schemes in the countries where it operates. * Become a partner of choice for government and other companies-this helps Anglo-American to grow new markets. * Improve internal efficiencies and reduce costs-Anglo-American is aiming to make $1 billion of saving on purchase of goods and services by 2011. * Secure energy supply and reduce emission-by developing new technology and projects that manage energy, emission and waste. * Use water in efficient way by re-using or treating water to put it back where possible. These objectives of the Anglo-American clearly show that it keeps in mind the interests of all stake holders as by creating new markets it will help in creating new jobs and increasing the business will help to attract more investors, with growing business the profit margin will also increase. Secondly the Anglo-American is using new technologies that will reduce emission and waste, re-using water and trying to put it back shows that Anglo-American is working in a social responsible way. Strategy to meet objectives;

In order to become leading mining company Anglo-American is investing world class assets in most attractive commodities in effective manners by employing best people and by operating safely, sustainably and responsibly. Anglo American has six guiding principles that help how to behave and interact with other...
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