Unit 5: Business Plan
Dr Ted Sun
Celia Tusiime Kakande
Restaurant Business Plan
OZ a Kampala based company will operate Aussie Plate Restaurant, a single unit, medium-size restaurant serving healthy, contemporary style food. The restaurant will be located at Plot 45 Ntinda Area, a Kampala city suburb. Mission
To provide high quality local and fast foods in an exceptional environment. Vision
To maintain a profitable restaurant that will provide quality food at a reasonable cost, in a comfortable environment, with exceptional customer service. Values
We are in business to meet our customers’ needs.
We seek feedback on our services to enable us serve you better. •
Your safety, comfort and quality service are our priority. Goal
Our goal is to maintain the financial well-being of the restaurant while serving our customers with top quality food and establish 3 other restaurants in any of the fast developing Kampala city suburbs in the next five years.
Oz was registered in September, 2005. The founders are Eddie Jjingo and Celia Kakande and there are a total of 10,000 shares of common stock issued. Eddie and Celia each own 3,000 and the remainder are retained by the company for future distribution. Aussie Plate restaurant is located on Plot 45 Ntinda area, just outside Kampala city and close to a dense population of the target market. When the lease is signed there will be three months of free rent for construction and in that time the balance of the start-up funds must be raised. With that phase completed, Aussie Plate Restaurant will open and the operations phase of the project can begin. If the business is meeting its projections by month nine, we will start scouting for a second location and develop plans for the next unit. Industry Analysis
Each region of Uganda has its very own food specialties. The common food eaten in the south is Matoke (bananas) while in the north and east of the country wheat and sorghum are the main foods consumed (Uganda Pioneers Association, 2007). Other foods include sweet potatoes, cassava (a root like carrots) and maize. Beans, meat products, fish, chicken, pea nut source are commonly served alongside the main foods. In Uganda, more than 50% of the urban population has less time, resources, and ability to cook for themselves (Uganda Restaurants and Lodging Association, 2010). Although the restaurant industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth (Uganda Restaurants and Lodging Association, 2010). Trends are very important and Aussie Plate is well positioned for the current interest in lighter, healthier foods at moderate to low prices. The food service business is the fourth largest industry in Uganda and the independent restaurant accounts for 15% of that total (Ministry of Trade and Industry, 2010). This number has been increasing for the past seven years. The predicated growth trend is very positive both in short and long-term projections. Since modern living creates more demands, people will be compelled to eat more meals away from home. Products and Services
Aussie Plate restaurant will be offering a menu of food and beverages with a distinctive image. There will be three ways to purchase these products; table service at the restaurant, take away from the restaurant, and delivery to home or office. The menu is moderate sized, and moderate-low priced offering a collection of ethnic and English items with a common theme - healthy (low-fat, low cholesterol, natural ingredients) and flavorful. The goal is to create the image of light satisfying and nutritious food. Market Analysis Summary
The population of Kampala city is estimated at 1,659,600, of these approximately 400,000 people live in Ntinda area (Uganda Bureau of Statistics, 2011). About 60% of the people living in Ntinda reside in the...
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