Business Plan Handbook

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STEPS TO SUCCESS FOR RURAL ENTREPRENEURS:

PREPARED FOR

Faculty of Economics,
Süleyman Demirel University,
Almaty, Kazakhstan
TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................1 Welcome to this handbook...................................................................................................1 Entrepreneurial spirit............................................................................................................1 Success factors......................................................................................................................2 Starting a business……………………..........................................................................................2 PERSONAL GOALS AND SKILLS..............................................................................................5 Why do you want to go into business?.................................................................................5 Is starting your own business right for you?.........................................................................5 What skills do you have and what will you need help with?................................................6 THE BUSINESS PLAN................................................................................................................8 Why should you write a business plan?................................................................................8 Why do you need this handbook?........................................................................................9 Is your idea feasible?............................................................................................................9 Business plan outline............................................................................................................12 STEP 1 – EXECUTIVE SUMMARY............................................................................................14 Preparing to write a strong executive summary..................................................................14 Writing the executive summary............................................................................................16 STEP 2 – BUSINESS DESCRIPTION.........................................................................................17 Gathering information for the business description section................................................17 Writing the business description..........................................................................................18 STEP 3 – INDUSTRY OVERVIEW............................................................................................21 Gathering information for the industry overview section....................................................21 Writing the industry overview..............................................................................................22 STEP 4 – MARKET ANALYSIS..................................................................................................24 Gathering information for the market analysis section........................................................24 Writing the market analysis..................................................................................................26 STEP 5 – COMPETITIVE ANALYIS..........................................................................................28 Gathering information for the competitive analysis section................................................28 Writing the competitive analysis..........................................................................................30 SWOT analysis.......................................................................................................................32 STEP 6 – MARKETING...
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