Business Plan for Incase

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MODERN LIFESTYLE ACCESSORIES

BUSINESS PLAN 2012

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TABLE OF CONTENT
CONTENT EXECUTIVE SUMMARY INTRODUCTION Business Overview Vision & Mission SWOT Segmentation Targeting Logo Philosophy Organizational Chart Provision of Working Division Current Market Situation and Future Potential Opportunity MARKETING ANALYSIS Market Analysis Primary Data& Secondary Data Questionnaire Result Interview Market Analysis Finding Competition Positioning (Direct and Indirect) Key to Success MARKETING MIX Pricing Price Range Pricing Strategy Novita Setiawan Novita Setiawan 46 49 Novita Setiawan 43 Kartika Sie Kartika Sie Kartika Sie Valencia Arifin Kartika Sie Novita Setiawan Kartika Sie Novita Setiawan 21 22 24 30 32 33 34 38 Novita Setiawan Novita Setiawan Novita Setiawan Kartika Sie Kartika Sie Novita Setiawan Kartika Sie Kartika Sie Kartika Sie 7 8 9 10 13 14 15 16 20 PIC Novita Setiawan PAGE 5

BUSINESS PLAN 2012

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Product Breakdown Product Collection Theme and Inspiration Color collection Place Store Planning Map Implantation Plan Store Theme and Design Furniture Inspiration Color Inspiration Layout Booth Design Budgeting Breakdown for Renovation Promotion Marketing Plan Internal Marketing Strategy External Marketing Strategy Advertising Strategy Sales Strategy Public Relation Strategy Promotional Budget Promotional Calendar FINALCIAL PLAN Source of Capital and Funds Allocation of Starts up Investment Terms and Condition Supplier Financial Statement Opening Balance Sheet Opening Cash Flow Budgeted Income Statement for 1st Semester Kartika Sie Kartika Sie Kartika Sie Kartika Sie Kartika Sie Kartika Sie Kartika Sie 106 106 107 107 108 108 109 Page | 3 Valencia Arifin Valencia Arifin Valencia Arifin Valencia Arifin Valencia Arifin Valencia Arifin Valencia Arifin Valencia Arifin 85 86 87 88 90 95 103 104 Kartika Sie Kartika Sie Kartika Sie Novita Setiawan Novita Setiawan Novita Setiawan Novita Setiawan Novita Setiawan Kartika Saraswati 62 65 66 69 71 75 77 81 83 Novita Setiawan Novita Setiawan Novita Setiawan 51 52 55,58,61

BUSINESS PLAN 2012

Budgeted Cash Flow Statement for 1st Semester Budgeted Balance Sheet Statement for 1st Semester Break even Analysis and Financial Ratios PRODUCTION PLAN Cost Sheet/ Merchandising Plan Drop 1-3 Purchase Plan Selling Cycle 6 Months Merchandising Plan Delivery Cycle Sales Breakdown/ Estimated of Annual Merchandise CONCLUSION APPENDIX List of Supplier Questionnaire

Kartika Sie Kartika Sie Kartika Sie Novita Setiawan Novita Setiawan Novita Setiawan Kartika Saraswati Novita Setiawan Kartika Saraswati

110 111 112 114 143 154 155 156 157

Novita Setiawan

159

Novita Setiawan Novita Setiawan

161 162

BUSINESS PLAN 2012

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I.

EXECUTIVE SUMMARY

Technology nowadays becomes the powerful influence in our life. The age stage of the user also change becomes younger, though high school student already depend on online sources. The phenomena of blackberry and ipad in Indonesia market become the strongest point how technology pay bigger role in our market. Technology in line with fashion industry become stronger buying point, people always want to look great and hunger for fashion sense. Therefore, we see strong opportunity to wrap technology with fashion. INCASE is modern lifestyle accessories for electronic device and practical design. Which meaning inside the case, INCASE come out to secure and stylize our electronic devices. Function and simplicity become our main focus in order to create modern lifestyle accessories. New sense of fashionable case warp up in every INCASE collection, aware of fashion current trend and technology updated by giving classic and clean design. In addition to fulfill the market need, INCASE would be feature laptop sleeve and bag; ipad case; phone case; and our specialization acrylic collection. INCASE customer is a busy professional woman or man who lives mobile and actives. They enjoy fashion and technology oriented...
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