Business Negotiations of Euphemism and Expression

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Business negotiations of euphemism and expression

Catalogue
Abstract………………………………………………………………….3 Introduction……………………………………………………………..3 Body………………………………………………………………….......3 1. Business environment, each of the parties to achieve the intended purpose....3 2. Euphemism and Politeness Principle……………………………………...4 3. Business negotiations Pragmatic Politeness Strategy…………....................6 4. Business English Euphemism and expression……………….......…............7 Conclusion……………………………………………………………….7 Reference………………………………………………………………...8

【Abstract】
Euphemism expression is commonly used in business correspondences and business negotiation. Which is not only a social language phenomenon, but it is also a cultural phenomenon. By making an analysis of euphemistic expressions and courtesy principle used in business correspondences and business negotiations, this paper mainly discusses the fulfillment of euphemistic expressions in business English through the following four ways: the subjunctive mood, passive voice, tense backward, negative. So the business personnel can fully understand and appreciate the euphemistic expression and achieve a success in the competitions.

【Key words】
Euphemistic expression; courtesy principle; business negotiation;

【Introduction】
In English Euphemism ((Euphemism) The word comes from the Greek prefix eu = well, and root pheme = speaking, means that sounded good.  Under the euphemism of English dictionary definition is a euphemism used harmless or sweet-sounding words to replace those more direct, blunt words, with good words to cover up the fact that the modification of the means. Euphemism exists in a variety of languages, is the language of a universal phenomenon, it has long been a cause for attention and study. Euphemism of people focused on vocabulary level, such as with the pass way to replace the die. In fact, through the means of grammar and pragmatics can express the meaning of euphemism, and this means the application of Business Letters be very extensive. people often borrow a euphemism, politeness, euphemistically to state their views and wishes, requests or suggestions in order to facilitate the creation of a good.

i.Business environment, each of the parties to achieve the intended purpose

Business Negotiation refers to the negotiating parties in order to facilitate the sale of the transaction, or to resolve trade disputes or disputes and achieve their own economic interests of a method or means. It is both an important business activities, but also the necessary means business. With economic development, especially in the join the World Trade Organization (WTO), China's external business activities have become increasingly frequent, rapid increase in foreign business negotiations. English as an international language is an important tool for foreign business negotiation. Even the two non-English speaking countries for business negotiations, in order to avoid the use of the language of their own misunderstanding or mistaken, the two sides are negotiating the use of English as a carrier and adjudication standards. Therefore, in the intense negotiations to win or achieve a "win-win" result, in addition to the negotiations, the negotiator's ability and other factors, we also must pay attention to the negotiation of English expression and skill. Among them, tactful expression is commonly used in the negotiation of a language skills.

ii.Euphemism and Politeness Principle

A.Euphemisms

British writer George Blunt in the sixteenth century to the eighties Euphemism is defined as: "Euphemism is a good or favorable interpretation of a bad word". Stokes and Hartman compiled the "Language and Linguistics Dictionary" to the Euphemism is defined as: "Euphemism: with a not-ming, and be able to make people happy, or ambiguous statement, instead of with the unpleasant meaning or lack of respect for the way of...
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