Business Model And Strategic Plan Part II: SWOTT Analysis Paper
Business Model and Strategic Plan Part II: SWOTT Analysis Paper
Jeannie Gilmore
BUS/475
June 29, 2015
Maria Rutledge
Anytime Fitness SWOTT for Online Virtual Personal Training
Strengths
Anytime Fitness have many resources to build on and ensure that implementation of the new division goes smoothly.
Anytime has Locations in North America, South America, and Canada, and with the new division they have a convenient service that will be attractive in many more countries, which will help them globalize the company.
Consumers has less time to exercise or eat healthy because the state of the economy, but This is why the online personal trainer program can be a life changer for those who desire a healthy lifestyle because customers can conveniently participate world class top quality workouts in the comfort of their home.
Anytime Fitness strategy focuses on marketing the division service on websites that are heavily populated with consumers such as Google and Yahoo, and also targeting popular social media sites like Facebook and Twitter.
Weakness
With the program being able to operate at a consumer house, it takes away the social aspect that many gym members do enjoy such as meeting new people and receiving hands on training.
Other companies have some of the same capabilities that Anytime possess and …show more content…
The suppliers provide the main body the company supplies for the organization to function, but the supplier is an interchangeable part of the chain that can be replaced by the lowest bidder. The main body of the company serves as a distributor, which new policies, equipment, directives, and promotions are distributed from the main body to the franchisees. The Franchisees conduct daily business at their respective locations and report back to the main body. The consumers demand services and goods and set the level of
Jeannie Gilmore
BUS/475
June 29, 2015
Maria Rutledge
Anytime Fitness SWOTT for Online Virtual Personal Training
Strengths
Anytime Fitness have many resources to build on and ensure that implementation of the new division goes smoothly.
Anytime has Locations in North America, South America, and Canada, and with the new division they have a convenient service that will be attractive in many more countries, which will help them globalize the company.
Consumers has less time to exercise or eat healthy because the state of the economy, but This is why the online personal trainer program can be a life changer for those who desire a healthy lifestyle because customers can conveniently participate world class top quality workouts in the comfort of their home.
Anytime Fitness strategy focuses on marketing the division service on websites that are heavily populated with consumers such as Google and Yahoo, and also targeting popular social media sites like Facebook and Twitter.
Weakness
With the program being able to operate at a consumer house, it takes away the social aspect that many gym members do enjoy such as meeting new people and receiving hands on training.
Other companies have some of the same capabilities that Anytime possess and …show more content…
The suppliers provide the main body the company supplies for the organization to function, but the supplier is an interchangeable part of the chain that can be replaced by the lowest bidder. The main body of the company serves as a distributor, which new policies, equipment, directives, and promotions are distributed from the main body to the franchisees. The Franchisees conduct daily business at their respective locations and report back to the main body. The consumers demand services and goods and set the level of