Business Introduce and Market Analysis of Cookie

Topics: Biscuit, World Food Programme, Chocolate chip cookie Pages: 3 (995 words) Published: November 13, 2012
Business introduce and market analysis of cookie
1. Company Description
Our company ---Cookie Corporation will be established in 2013 in Jimei, with the registered fund of 100,000.00RMB. We decide to start this business firstly because, the partners, among 5 of us, 2 are girls, who are cookie lovers and the boys hopes to establish a business when they graduate. We hope to make the specific flavor cookies to different people. Most importantly, because we have learned through World Food Programme that one in seven people will go to bed hungry tonight. In the world, 925 million people do not have enough to eat and 98 percent of them live in developing countries. Many mothers helplessly see their kids dying without something to eat in Africa. We thought we were all grown-ups and have the ability to do something that can really make a small part of this world different. Besides, Our company is projected to be a professional supplier of cookies. We will devote to researching and developing the specific flavor cookies to meet different needs of our customer .We run a factory equipped with a manufacturing line and stores selling our cookies. Our motto is “let cookies colors your life and make you happy and healthy”. In a hope of developing new-brand and healthy cookies, we will adopt the most-advanced technology and set up a professional research team. In the first half year of our establishment, we will focus on satisfying the needs of our local school students in Jimei. 2. Market Analysis

Overall outlook for the industry (size and maturity)
In recent years, cookie industry has kept a rapid growing momentum. According to the State Statistic Bureau, there are about 1,595 cookie manufacturing enterprises which are QS certified. The annual production and sales volume of cookie industry have increased by 20% in the past 5 years. The number of scaled enterprises increases, while small-and medium size decreases due to fierce competition. Besides, melamine scandal has...
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