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Business Ethics Analysis: Bell Canadian Enterprises (BCE)

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Business Ethics Analysis: Bell Canadian Enterprises (BCE)
For conducting ethics analysis I’ve selected Bell Canada Enterprises (BCE) as the company in the assigned service sector (utilities).
BCE was established as Bell Telephone Company of Canada approximately 130-years ago. It is Canada's largest communications company, providing comprehensive communication services to residential, business and wholesale customers in Canada. BCE conduct their operations in three segments: Bell Wireline, Bell Wireless and Bell Aliant. Bell Wireline and Bell Wireless segments are the largest local exchange carrier in Ontario and Québec. Bell Aliant is the incumbent carrier in Canada’s Atlantic provinces and in rural and regional areas of Ontario and Québec. In 2009, BCE had revenues of $17,735 million, operating income of $3,191 million, and EBITDA of $7,089 million and carried out acquisitions of The Source and Virgin, companies in BCE’s line of business. BCE employs approximately 50,000 people on a full- or part-time basis. Approximately 43% of Bell employees are represented by labor unions.
The Company's services include Bell Home Phone local and long distance services, Bell Mobility and Solo Mobile wireless, high-speed Bell Internet, Bell TV direct-to-home satellite and VDSL

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