Preview

Business Ethics

Powerful Essays
Open Document
Open Document
2513 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Business Ethics
Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media ethics.
Pricing ethics
List of unethical pricing practices.
Bid rigging is a form of fraud in which a commercial contract is promised to one party even though for the sake of appearance several other parties also present a bid. This form of collusion is illegal in most countries. It is a form of price fixing and market allocation, often practiced where contracts are determined by a call for bids, for example in the case of government construction contracts. dumping" is a kind of predatory pricing, especially in the context of international trade. It occurs when manufacturers export a product to another country at a price either below the price charged in its home market, or in quantities that cannot be explained through normal market competition. predatory pricing is the practice of selling a product or service at a very low price, intending to drive competitors out of the market, or create barriers to entry for potential new competitors. If competitors or potential competitors cannot sustain equal or lower prices without losing money, they go out of business or choose not to enter the business. The predatory merchant then has fewer competitors or is even a de facto monopoly, and purportedly could then raise prices above what the market would otherwise bear.
Price discrimination or price differentiation[1] exists when sales of identical goods or services are transacted at different prices from the same provider.[2] In a theoretical market with perfect information, perfect substitutes, and no transaction costs or prohibition on secondary exchange (or re-selling) to prevent arbitrage, price discrimination can only be a feature of monopolistic and oligopolistic markets,[3] where market power can be exercised. Otherwise, the moment the seller

You May Also Find These Documents Helpful

  • Good Essays

    * A monopolist faces a downward sloping demand curve and by lowering the quantity he sells, he can charge more…

    • 788 Words
    • 4 Pages
    Good Essays
  • Good Essays

    *predatory pricing: the or acting of selling a product or service at a very low price, intending to drive competitors out of the market…

    • 2303 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    Ch. 11 Marketing

    • 515 Words
    • 3 Pages

    Market-skimming pricing: Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer but more profitable sales.…

    • 515 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Business Ethics

    • 2743 Words
    • 11 Pages

    Galen McDowell was a good salesperson who knew how to purchase the higher performances out of the salespeople under him. Bob wanted to sign a big contract with Kinan Motor who was his potential client, so he gave this assignment to Galen, and Galen got this opportunity to promote his value to the organisation. Then he made the plan to take them to a strip club which is called Red Ruby.…

    • 2743 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Price discrimination is the business practice of selling the same good at different prices to different customers, even though the cost of production is the same for all customers. Only monopolies can practice price discrimination, because otherwise competition would prevent price discrimination. Price discrimination increases the monopolist’s profits, reduces the consumer surplus and reduces the deadweight loss. (the buyers of the lower-priced product should not be able to resell the product to the higher-priced market. Otherwise, the monopoly will not be able to maintain price differentials.)…

    • 427 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Business Ethics

    • 434 Words
    • 2 Pages

    Another good example of its good ethics is in 2007 when the Kellogg Company announced that it would phase out advertising its products to children under age 12 unless the…

    • 434 Words
    • 2 Pages
    Good Essays
  • Good Essays

    5. Price Discrimination - the practice of offering identical goods to different buyers at different prices, when the goods cost the same.…

    • 810 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Business Ethics

    • 943 Words
    • 4 Pages

    Shaw and Barry distinguish two different forms of utilitarianism. What are these two forms? Briefly describe each and use examples.…

    • 943 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Business Ethics

    • 394 Words
    • 2 Pages

    I would not continue to do business with a factory who does not improve working conditions. If changes that need to be made have been made clear and no progress has occurred, I would not continue to do business because safe and healthy working conditions are a basic human right. No…

    • 394 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Eurodisney Business Case

    • 1332 Words
    • 6 Pages

    * Skimming Pricing: is relatively high pricing strategy. It is tempting where product is highly differentiated. Setting prices assuming that demand will not be determined by price and therefore the price can be high with large profit margins. It assumes inelastic demad curve, which sales will not affected by prices.…

    • 1332 Words
    • 6 Pages
    Satisfactory Essays
  • Powerful Essays

    Price Skimming Charge highest price possible that buyers who most desire the product will pay. Attract market segment more interested in quality, status, uniqueness etc.Consumers demand must be inelastic.…

    • 698 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Ryanair Case Study

    • 1790 Words
    • 8 Pages

    The concept of predatory behaviour is based on incumbents in an industry squeeze out new entrants by temporarily lowering their prices to match the new competitor or even introduce prices below the levels of these new entrants, who often do not have enough capital to survive such a price war, until they have been driven out of the market.…

    • 1790 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Competitive Policy

    • 854 Words
    • 4 Pages

    agreements between companies that reduces competition, for instance forming a cartel with companies within the market you operate, this has happened with beer brewers in the past, these beer brewers were fined for making agreements about the height of their prices.…

    • 854 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    soalan marketing

    • 173 Words
    • 1 Page

    Which products gain more attention in term of market share? What is the growth rate?…

    • 173 Words
    • 1 Page
    Satisfactory Essays