Business Case Study: Cravia's Business In Saudi Arabia

According to me Cravia must focus on expansion as well as scale his business at the same time.
Cravia is a company owned by the United Group, which is headquartered in Saudi Arabia. Group was founded in 1972 by Khaled al-Haj, who allowed his son Walid al-Hajj chance the family business management in the United Arab Emirates, and Walid al-Haj walked on his father's approach, inspired by his vision in the world of business plans and strategies for growth and expansion based on high quality, and world-class services, and Walid al-Haj worked to develop and implement professionally, so he has a vast experience acquired from Procter & Gamble, management skills possessed as a result of his academic studies at Harvard University, and so Walid al-Haj
"This ambitious expansion plan reflects the growing demand for the Za'atar and Zeet brand, as well as its launch in the Saudi market with the launch of its brand new brand identity that meets the expectations and tastes of a wider segment of customers. In the context of these new developments, cravia Holdings intends to invest in its existing infrastructure to manage its operations in Saudi Arabia and to benefit mainly from the Group's current infrastructure in terms of procurement, manpower and other factors. "The expansion of Saudi Arabia is a natural development for the company, given the history of our parent company, the United Group, based in the Kingdom. Walid Hajj, Chief Executive Officer of Cravia Holdings, which operates the Cinnabon and Seattle Coffee Cafes and Zaatar and Zayat restaurants, said in a statement to Al Bayan Al-Eqtesi that Dubai's restaurant and coffee sector grew by 15% in the first quarter of this year. He pointed out that the market of the emirate is characterized by overcrowding of restaurants and cafes where it has reached maturity and not saturation with the high level of competition, pointing out that the opportunities are still available to enter new players but with strong brands. He pointed out that the company plans to expand in other Emirates through the restaurant chain Zaatar and Oil, revealing its intention to launch two new restaurants before the end of this year, one of which will be a franchise for a global chain of restaurants, with the opening of 30 new branches during the years The next seven years "We are considering various options to finance our expansions over the next two years, whether by introducing new investors or offering the company's shares for public subscription," he said. Al-Haj's comments