Business Case Study Analysis Adidas-Salomon Ag

Business Case study Analysis
Adidas-Salomon AG  
Management 670
Professor Jon Gettman

                                                                                                  Edsel Washington
Table of Contents

Executive Summary
[Titled Overview of Analysis]………………………………………………………………………………………….
Background……………………………………………………………………………….............
Identification of Strategy of Adidas…………………………………………………………………………………………….  
Analysis of Adidas Performance...…..………………………………………………………………......................
        Strengths...…………………………………………………………………….….……………..…….
        Weaknesses……………………………………………………………………….…………………….
        Opportunities…………………………………………………………………………………………..
        Threats………………………………………………………………………………………………….
        Target Market………………………………………………………………………………...…………
  Financial Summary………………………………………………………………………………..
Recommendations for Adidas…………………………………………………………………………..  

Overview of Analysis

Adidas-Solomon AG, a ninety year old apparel and footwear company that has grown to become
a multinational conglomerate. Adidas, the conglomerate, produces products sports equipment,
clothing and apparel to the retail market via wholesale distributors as well to the professional
athlete and also sports associations and international Olympic teams.
Adidas has grown, by way of development or aquistion, to provide these consumers with such
products as golf equipment, soccer balls, basketballs, boxing boots, track shoes, golf shoes,
golf clubs and equipment   {to name an abbreviated assortment} of products offered by the
company. Adidas seeks to become the leader in providing the sports industry with its brand
infiltration in the market and attracting consumers with sports brands built on a love for
sports and   sporting activity.  
Adidas’s North America target market is that of the urban youth   with the company’s brand
assortment and brand penetration. As with many like organizations and competitors;... [continues]

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